B2B Buying Behavior – Is It Shifting to B2C?

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Consumerization of how people are buying software is the overarching theme of this podcast about Sales Development with David Dulany, Founder & CEO of Tenbound and Greg Reffner, Founder & CEO of ABSTRAKT

“It kind of dawned on me that the key to successful sales development, in general, is strong project management so you can apply that to the messaging and the scripts and the playbook.” – David Dulany

For anyone in charge of generating company revenue, listen up!

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