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The Ultimate Sales Development Glossary

Sales Development is an important function in many companies today, but it can also be confusing. What’s the difference between a lead and a prospect, or a sales funnel and a pipeline? Is your company’s CAC higher than your CLTV

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My Story As an SDR Manager – Nick Trueman

It’s funny how life works out! I loved teaching, especially math, technology and even more so, analytics.  But in 2012, after a four-year stagnant salary schedule which had strong financial implications for my family, I knew it was time to

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11 Sales Development Automation Tools You Should Know

Sales has always been about building relationships, and for a long time, that meant resisting sales automation. While marketing automation became popular 10 years ago, sales reps weren’t trusted with those tools out of fear that automating outreach would make the process impersonal.

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Webinar about the role of an SDR

SDR’s: Cold Callers or Strategic Partners?

David Dulany, Founder of Tenbound discusses the evolution of the SDR (Sales Development Representative) role from cold caller to marketing’s strategic partner, and how aligning with the SDR team can make or break the success of your next marketing campaign.

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