Welcome
Thank you for your interest in writing an article for Tenbound’s GTM Sales Development blog!
We love finding GTM (Marketing, Sales Development, Sales, Executive) professionals to feature in our blog, and we’re glad to count you among those!
Below are some guidelines for writing for us. I know they might seem a little lengthy, but we hope you’ll invest the time into reading them through, just as we’re investing our time working with you.
If you have any questions, please feel free to reach out to Tenbound at sales@tenbound.com
Best Practices for Engaging Articles:
To write for Tenbound, you must be involved in B2B SaaS GTM strategy and tactics. Sales, Marketing, Sales Development, Customer Success, RevOps, Executive Team.
Articles should be of interest to Tenbound readers, and to help other GTM professionals succeed. They should be written by a person, not a content manager or PR department.
While we encourage drawing from your own experiences in sales to support your ideas, promotion of yourself or your product/company will prevent us from publishing your article.
Data-driven research and insights do best.
Whom Are You Writing For?
Our goal is to help GTM professionals do their jobs better in the present, all while preparing them for the future.
To that end, we publish a wide range of topics for every level of sales, from individual contributors to leadership.
Our readers are primarily B2B GTM professionals.
Our demographics:
- GTM Sales Development Leadership – 50%
- Individual Contributors (BDRs, SDRs, AEs) – 25%
- Marketers – 15%
- Sales Enablement and Revenue Operations – 10%
What Should You Write About?
We’re looking for content on all GTM topics — just being aware that people are working remotely, in a tough economy, with challenges they’ve never had before. That opens a lot of doors for new slants on topics. But we should continue to cover basic sales skills and tactics that will help them succeed.
Specific Topics Related (Find a unique angle to focus your approach)
- People
- Processes
- Technology
General Needs
- Sales Development tips, strategies, step-by-step guides, best practices
- Back-to-basics, in-depth coverage of core sales skills and/or methods that we haven’t already covered.
- Tips and strategies for pipeline development
- Career advice for Sales Development professionals
- Book Reviews on related topics
- Templates, scripts and downloads
- Sales Playbooks
Additional Consideration for Content submission
- Title & Content Overview
- What is this content about?
- What key questions do readers have that need to be answered?
- Ideal word count: 500-2000 words
Audience & Brand Overview:
- Who are the primary audiences this content is intended for?
- What’s the CTA? What do we want the reader to do after they read this?
Visual Requirements:
- What graphics, illustrations, videos, or other visual elements should appear in this piece?
Editorial Guidelines.
We follow these guidelines below before we decide to publish a piece of content:
- Comprehensiveness: Aiming to serve readers in a single click, so they don’t have to read multiple pieces to find the information they need.
- Actionability: Showing readers how to implement our advice.
- Relevancy: Choosing topics that are relevant to both the business and the readers.
After the article goes live
Help us promote your article once it goes live.
You can do this by:
- Posting on LinkedIn or other social media
- Posting on your company blog
- Add to your newsletter
- Tag @tenbound
