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Description
AppsFlyer is a platform that enables data-driven decision making through its measurement suite, providing ROI measurement and creative optimization. It offers marketing analytics, incrementality, and audience segmentation to boost revenue and customer experience. The platform also includes fraud protection, privacy cloud, and data collaboration features, connecting users to over 10,000 partners. Solutions include product tours, iOS 14+ support, and data feeds, with a goal to regain iOS visibility and drive retail media growth through first-party data monetization.
