AskToSell

Customers on email lifecycle marketing automation have a 30% higher churn compared to managed accounts.

Ignore it, and it can kill your company.

It killed ours.
Nurturing existing customers is a faster and cheaper way to grow revenue, compared to finding new ones. Customer Success Managers (or Account Managers) do a great job in growing bigger customers. Thanks to their attention, it's common to see a 110-130% Net Revenue Retention (NRR) for this segment. However, no way exists to engage SMBs with similar attention - one-to-one conversations at scale to prevent churn, expand, and recover revenue.