The State of Sales Development 2017

Published December 12, 2018


In an effort to understand the sales development function as a whole and its role in the sales process, Tenbound and led a study in partnership focused on 1000+ companies and reviewed the structure, systems, people, and pipeline of their respective sales development organizations. In addition, the report highlights the typical four steps a sales development rep takes to be successful (identify, contact, qualify, and pass).

Quantitative Primary Research

  • The Sales Development Landscape 
  • How Sales Dev Teams are Structured
  • How Sales Dev Teams are focused Strategically
  • Accepted Conversion Rates 
  • Better Utilization of Time and Resources
  • Gaining Higher Program ROI

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