Scaling an Enterprise SaaS Entering Hypergrowth
People.ai is a leading revenue intelligence platform that helps customer-facing teams at enterprise companies capture sales activity to unlock growth.
After acquiring a new slate of customers and bringing on experienced marketing leadership, People.ai achieved triple-digit growth in 2020. But with meteoric growth comes challenges.
The Challenge
People.ai’s VP of Growth Marketing Joe Lee summarized the challenge ahead as he saw it:
“We needed to change from ‘do whatever it takes’ customer acquisition tactics to thinking about laying the foundations for scale… I realized improving Sales Development would be the longest lever I had to do this.”
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