Case Study: How Tenbound helped People.ai achieve a 127% increase in pipeline

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People.ai Tenbound Case Study

Scaling an Enterprise SaaS Entering Hypergrowth

People.ai is a leading revenue intelligence platform that helps customer-facing teams at enterprise companies capture sales activity to unlock growth.

After acquiring a new slate of customers and bringing on experienced marketing leadership, People.ai achieved triple-digit growth in 2020. But with meteoric growth comes challenges.

The Challenge

People.ai’s VP of Growth Marketing Joe Lee summarized the challenge ahead as he saw it:

“We needed to change from ‘do whatever it takes’ customer acquisition tactics to thinking about laying the foundations for scale… I realized improving Sales Development would be the longest lever I had to do this.”

Read on…

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