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Photo by James Lee on Unsplash According to the U.S. Bureau of Labor Statistics, more than 20% of small businesses in the U.S. end up failing within a year. After five years, around 50% fail, and after 10 years, only 30% are still running. Once you pass the 15-year mark in business you still only …
The Sales Engagement Landscape – The Big Three Shaping Up
The Sales Engagement landscape is undergoing significant changes and consolidation right now. According to Dan Gottlieb’s recent insights, the various individual solutions in this space are transforming into a comprehensive “Seller Action Hub” that caters to the needs of sellers and their managers, everything except for a CRM, in order to achieve their targets. There are three particular solutions that …
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SalesTech Landscape and Market Dynamics Part 2
by Nicolas De Kouchkovsky I just got back a few cycles to continue my discussion of the SalesTech landscape and market dynamics: part 2 digs into workflow orchestration and automation. A decade ago, CRM was ruling sales reps’ desktops, and issues boiled down to improving usability and offering a mobile experience to help adoption. Now, …
You have Product-Market Fit, but what about Go-To-Market Fit?
Most everyone knows about Product-Market Fit, but have you considered Go-to-Market Fit? I first heard about this from Tae Hea Nahm, Co-founding MD at Storm Ventures and Co-Author of the great book Survival to Thrival, which goes into depth about this finding GTM fit. Read this first. As Nahm puts it, when you nail Go-To-Market …
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Optimizing Outbound with the Kitchen Sink Cookie Technique
By Kathleen Robida Have you ever had a Kitchen Sink Cookie? There’s a chain eatery known for its bread items that make a version of this calorie-rich delicious cookie, and they put everything in it; chocolate, pretzels, caramel, and more. It’s about a day’s worth of calories in one swoop, and it reminds me a …
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SalesTech Landscape and Market Dynamics – Part 1
by Nicolas De Kouchkovsky After releasing the latest version of my SalesTech landscape, I want to discuss the market dynamics and share my findings: part 1 looks at prospect/customer engagement: Sales engagement is the first category that came out of modern SalesTech stacks. When it emerged, it provoked a gold rush, stimulating the birth of …
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