Join your host David Dulany in a lively conversation on the latest best practices in Account Based Sales Development with Matt Amundson, fmr VP of Sales Development and Field Marketing at EverString.
In this episode of the Sales Development Podcast, host David Dulany converses with Matt Amundson, fmr VP of Sales Development and Field Marketing. He shares his journey from an athlete at UCLA to leading sales development teams in the tech industry. Highlighting his experiences at companies like Marketo, Tibco, and EverString, he discusses the importance of personalization in outreach, the evolution of sales development roles, and the strategies for building and scaling SDR teams. He emphasizes the necessity of personal touches in prospecting and the value of using channels that can’t be automated by marketing tools. He also shares his management approach, focusing on outcomes rather than rigid metrics, and offers advice for SDRs and managers aiming to excel in the sales development landscape.
