The Sales Development Podcast

Episode 115: Karen Rhorer

You probably know Karen Rhorer as a force of nature within the Modern Sales Pros community forum, as well as the powerhouse behind the AtriumHQ operational machine. 

Listen in as we dive into the future of Sales Development, the key role of Revenue Operations, how to gain more value within the organization, and how to continue to be a critical lynchpin in the go-to-market strategy for tech companies. 

This one is rich in both strategy and tactics from one of the top minds in our space. 

Big thanks to @Darryl Praill of @VanillaSoft for support of the podcast! Check out their new Sales Engagement solutions here… https://www.vanillasoft.com/solutions/business-function/sales-engagement-platform/

#sdr #bdr #salesdevelopment #sales #marketing 

 

Notable Quotes: 

            “Everyday people come up with ideas. Everyone in the world will always come up
                        with ideas and it takes a lot to take that next step. However, don’t just take the
                        next step because it sounds like a great idea. Do your due diligence, look in
                        the market, plan ahead, and make sure you have enough money to support your
                        lifestyle for four to six months.”
                                                                                                                                             – Shawn Finder

 “Because as a founder and an entrepreneur, I need to know a little bit about everything
                        in my business and I also like to be in support because that is where my clients
                        tell us what we need.”

                                                            – Shawn Finder

Brief Summary

            Say things are working well for you in your career—you’ve got an MBA, you’re using that MBA, and you’re thriving at work in a good company. But what if one day, you’re suddenly hit with the realization that you just don’t belong there and that you want to do something different? How do you go about it? 

Today’s Guest: Shawn Finder

            After coming to the decision of choosing the education route rather than becoming a professional tennis player, Shawn Finder got an MBA in Finance and became the VP of Sales at a good company. But since the call for entrepreneurship was strong, he saved up, founded a company, and set himself for success with ExchangeLeads and now Autoklose.

The episode touches on the following key topics and ideas: 

  • David introduces the episode’s guest, Shawn Finder (00:58)
  • Autoklose and how Shawn Finder got into sales development (01:42)
  • Seeing a potential need in the marketplace and taking advantage of it (02:56)
  • Crowdsourcing: leveraging the power of the crowd (03:45)
    • The power of give and take (05:28)
  • A business model where the people think the service is free…but is actually not (06:10)
  • How Microsoft and LinkedIn have very clean databases (07:48)
  • Autoklose: you don’t have to cold call anymore (08:45)
  • Dealing with industries, tools, and services that are very niche (09:55)
  • Bringing you clean, high-quality, verified data (11:25)
  • Standing out from the competition in the outsource SDR market (12:15)
  • Autoklose’s data options for the clients (15:03)
  • Leaving the 6-figure job for entrepreneurship (16:04)
  • Advice for anyone who’s going through the transition period of corporate to entrepreneurship (19:00)
    • Stay focused and stick with your vision (20:38)
  • The pros of entrepreneurship (21:24)
  • Wearing all the hats to be in the know (22:58)
  • Prioritizing what the customers want vs. what you think is best (25:02)
  • Kicking the business off the ground with no investors (26:50)
  • Where to get in touch with Shawn and Autoklose (29:15)

List of Resources Mentioned in the Episode 

Enjoyed this podcast? Want to listen to more episodes to enrich and accelerate your sales career? Hop on over to Tenbound.com!

 

Next Episode: https://tenbound.com/podcast/episode-116-lauren-dadigan/

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