The Sales Development Podcast

Episode 143 Greg Tapper

After working with countless top performing companies as a senior consultant with McKinsey & Company, Greg Tapper noticed a pattern: 

Large established companies could afford to use data science applied to solving their toughest problems, but smaller companies with smaller budgets could not, and were thus losing out on the amazing opportunities afforded their competitors. 

His solution: Data-Science-as-a-Service and his new firm, Pattern AI. What if you could apply big data analytics to sort out your total addressable market, your top personas, and your message? Instead of spending hours pouring over lists and purifying your data, let the machines do it. 

Listen in as Greg goes through his process for doing this and how you can apply this to your Sales Development strategy! 

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