Jon Miller is the preeminent expert in Account Based Everything, including writing the book on Account Based Sales Development. From starting Marketo, to Engagio, and now as CPO of Demandbase, he’s forgotten more than most of us know about the topic.
This week, we dive into how the Account Based strategy can be applied to driving the pipeline through Sales Development, how Sales Dev Leaders can align their teams and how SDRs can benefit from supporting the strategy.
This one is gold.
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