The Sales Development Podcast

Episode 172: Chandar Pattabhiram

You know about Software-as-a-Service, where you pay as you go and you can drop the subscription at any time if you’re not happy with it. 20 years ago this was a revolutionary concept, and today it’s very familiar and recognized.

But do you know about Value as a Service?

Rob Bernshteyn Coupa Software CEO & Chairman, Board Member and Author at has written an entire book on it.

This concept takes it to the next level, where, no matter what you’re selling, be it software or otherwise, you are continuously demonstrating your value to the customer throughout the lifetime of the relationship.

Value as a Service requires a deep knowledge of the customer’s problems, how you’re helping specifically solve them, and how you continuously demonstrate that value.

Our guest this week, Chandar Pattabhiram, CMO of Coupa, dives deeply into how we can implement this within our Sales Development programs, within our companies and within our lives in general.

This is a can’t miss show!

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