The Sales Development Podcast

Episode 173: Lisa Earle McLeod

Are salespeople “coin operated”? Not the best ones. 

Lisa Earle McLeod has made a quest to find out what makes top-performing salespeople really stand out. The best ones have Noble Purpose. 

In her book, Selling with a Noble Purpose she does deep dive into understanding the difference between a sales force that’s merely effective and one that’s truly outstanding. It comes down to living your noble purpose. 

In this conversation we unpack how to define your noble purpose, how to dedicate your time to it, and how to move forward. 

Great conversation. 

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