Episode 61: Sanjit Singh

Summary: 
In this episode, David welcomes Sanjit Singh, co-founder, and COO of LeadCrunch[ai]. From a sales position to entrepreneurship, Sanjit shares with us his journey in this arena. Listen as he drops down what LeadCrunch[ai] is, how they help their clients, and how salespeople can use technology as leverage in performing their jobs better.
 
3 Key Points:

1. Finding relevant patterns is key in handling data.
2. Use technology to guide you in the right conversations.
3. Salespeople don’t have to go through the tedious work to get connected to the right people, they just have to learn to leverage technology.

Time Stamped Show Notes:

• 00:01 – Accelerate your growth at The Sales Development Conference on August 31, 2018
• 00:53 – Subscribe to our show on YouTube and review us on iTunes
• 01:32 – David introduces Sanjit to the show
• 02:36 – Sanjit’s Story: From sales to entrepreneurship
  • His company started in the military space and then pivoted to lead generation
• 03:49 – “There’s a lot of underlying problems that are solved by the same kinds of technology”
• 04:09 – Finding relevant patterns was the key for the military, lead generation, and sales
  • The importance of pattern recognition in statistics
• 06:02 – People have been collecting data and the next phase is finding meaning in that
• 07:49 – “At the end of the day, it’s all revenue”
• 08:45 – David mentions about Leadspace
• 09:32 – How LeadCrunch[ai] helps salespeople focus
  • The question: how do we get value with what we already have?
  • LeadCrunch[ai], using the data you already have, helps hone in on the optimal audience
• 11:31 – Accelerate your growth at The Sales Development Conference on August 31, 2018
• 12:34 – Sanjit talks about how companies can implement LeadCrunch[ai]’s process
  • First step: taking a sample of customers and then data mining them
  • Second step: creating a DNA strand of your customers then curating relevant contacts
  • Third step: reaching out for early-stage engagement
• 16:14 – Sanjit says the name of the game is getting in early
• 17:26 – A phone call is still an important part of the stream, especially in confirming information
  • Use technology to guide you in the right conversations
• 18:20 – Sanjit’s biggest challenge is realizing how many hours wasted were talking to the wrong people
  • “Hopefully we get smarter”
• 21:00 – Sanjit is a firm believer of the combination of man and AI for sales
• 24:31 – There is a shift to sales development now
• 25:18 – Sanjit started in a sales era where he almost took pride in rejection
• 26:13 – He’s excited about the new SaaS product they’re working on at LeadCrunch[ai]
• 27:17 – Subscribe to our show on YouTube and review us on iTunes
• 27:25 – Contact us to discuss your sales development needs

 
Resources Mentioned:

• LeadCrunch[ai] – Sanjit’s company
• Leadspace – A sales development company mentioned by David