The Sales Development Podcast

Episode 76: Haley Katsman

Anyone who attended The Sales Development Conference in August may recall the keynote where I mentioned that in the next few years we’ll see the first Chief Sales Development Officer, the CSDO.

When I mentioned this, the crowd went wild. Finally, full validation on the critical role Sales Development plays in pipeline production, revenues and thus, success of the company.

A position with the authority to help fully align product development, marketing, and sales to ensure the dream of predictable revenue.

Well folks, Haley Katsman could very well be the first CSDO in the future. You must get to know her.

Listen in this week on The Sales Development Podcast as we break down how she sees the Sales Development practice and how she aligns the many aspects of her go-to-market strategy to drive consistent performance.

Also, we go into how Highspot uses Highspot to train their own SDR team. Can’t miss this one!

A few events coming up
Sales Dev Manager Training – San Francisco Oct 18th (Thursday! 2 spots left)
Sales Dev Management Meetup Boston Nov 14th with @OpenView Partners
Sales Dev Manager Training – Boston Nov 14th (same day as Meetup, same place)

Event link to sign up —

Need a discount or to convince your boss? Leave a comment and I’ll get with you on it.

Stay tuned for some awesome upcoming shows with more Sales Development Thought Leaders!