In this episode of the Sales Technology Podcast, host David Dulany is joined by Anton Lenke, Global Director of Growth at Hewlett Packard Enterprise (HPE). They delve into the evolving landscape of growth operations, exploring how traditional sales development roles are transforming into strategic, data-driven functions that span multiple departments. Anton shares his journey from art to AI, offering insights into aligning marketing, sales, and operations for more efficient and sustainable growth. They also discuss key concepts like growth operations, signal analysis, and the importance of cross-functional alignment in today’s business environment. Tune in to learn how SDR leaders can leverage growth ops to drive innovation and become indispensable in a shifting market.

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