This episode of the Sales Development Podcast features an enlightening conversation with Marco Torres, founder of, on the transformative power of incentive-based marketing in sales. The discussion delves into how incentives, such as travel rewards and hotel stays, can significantly boost customer acquisition, retention, and spending. 

Highlighting real-world examples, including successful strategies from Amazon and Costco, Marco provides insights into the psychology of consumer behavior and the efficacy of incentives in the B2B and B2C sectors. The podcast covers practical applications across various industries, from software sales to retail, emphasizing the potential for incentives to replace traditional discounting methods.

The episode is a must-listen for sales and marketing professionals seeking innovative ways to enhance their go-to-market strategies and amplify sales results.