In this episode of the Sales Development Podcast, host David Dulany engages in a deep dive with Clark Barron, a marketing genius specializing in the cybersecurity industry. Clark shares his journey from the high-pressure world of digital creative agencies to becoming a key figure in cybersecurity marketing. The discussion covers the challenges and strategies for standing out in the crowded cybersecurity market, the value of targeted field marketing events like B-Sides over major conferences like RSA, and the importance of focusing on practitioners over CISOs for effective brand building. Clark also emphasizes the shift from traditional lead generation to providing genuine value and fostering long-term brand relationships. Tune in for actionable insights on how to navigate and thrive in the cybersecurity marketing landscape.