In this episode of the Sales Development Podcast, host David Dulany is joined by Matt Harney, founder of Cloud Ratings, to explore the intricacies of the SaaS and technology market. Matt shares his journey from investment banking to creating Cloud Ratings, an analyst firm that bridges the gap between public and private data to provide insightful quadrants for software evaluation. They delve into the challenges and strategies of evaluating software, the importance of ROI reports, and how digital sales rooms are revolutionizing the buying journey. Tune in to gain valuable insights into the evolving landscape of SaaS, driven by data and customer satisfaction.