Navigating a career as a sales development professional can be challenging.

Jason Serota, at the time was Head of Growth Business Development North America at Adobe, knows this first hand.

Jason and David discuss his journey through the early stages of his career, the pro’s and con’s of going through a merger and the future of sales development.

David asks Jason to get tactical on how he trains his team at Adobe, tracks their progress and coaches them to get better. 

Whether you are a SDR or in SDR Leadership, this episode is a must listen! 

The Sales Development Framework: by David Dulany and Kyle Vamvouris, we lay out a proven methodology for running a high performance Sales Development program, now available here in paperback Grab it here:

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