Imagine being able to understand the nuances and power dynamics of your Sales conversations? It sounds like a superpower. Especially now, when we’re trying to understand what’s going on in our deals through zoom, email and phone calls. 

Some people are just born with the ability to understand the subtleties of language and activities in a Sales process, and act accordingly to get deals closed.  They are the salespeople who go to President’s Club and drive 6-figure cars. 

Most of us are not. 

Ori Zuckerman and his team at SubStrata have developed software that is “capturing, processing & analysis of implicit social cues discretely conveyed through conversations between salespeople and prospects.” which means they’ve applied technology to give you the ability to read those subtle cues, use them to make corrections, and ultimately, make more sales. 

We dive deep in this one. 

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