Course Curriculum: Leveraging AI for SDRs
Module 1: Introduction to AI in Sales Development (30 minutes)
Overview of AI and Its Role in Sales Development
- Brief introduction to the latest AI technologies.
- Importance and benefits of AI in the Sales Development process.
Current AI Tools and Technologies
- Overview of popular AI tools used by SDRs.
- Case studies of successful AI integration in sales processes.
Module 2: Researching Companies with AI (1 hour)
Using AI to Understand Market Trends
- Tools for analyzing industry trends and market conditions.
- Practical exercise: Participants use an AI tool to gather data on a specific market.
Deep Dive into Company Research
- Techniques for using AI to gather detailed information about potential clients.
- Interactive activity: Using an AI tool to create a company profile.
Module 3: Finding and Understanding Decision Makers (1 hour)
Identifying Key Contacts
- How AI can help identify decision-makers within a company.
- Interactive demo: Use an AI tool to identify key personnel in a case study company.
Understanding Decision Makers’ Needs
- Leveraging AI for social listening and sentiment analysis.
- Group activity: Analyze the social media activity of a decision-maker to tailor a sales pitch.
Module 4: Acquiring Contact Information (30 minutes)
Effective Techniques for Gathering Contact Details
- Tools and methods for finding email addresses and phone numbers.
- Practical exercise: Use an AI tool to find contact information for contacts identified in Module
Module 5: AI-Driven Outreach Strategies (1 hour)
Crafting Personalized Messages
- How AI can help tailor messages based on the recipient’s interests and business needs.
- Hands-on activity: Create personalized email and LinkedIn outreach messages using AI insights.
Automation and Follow-up
- Tools for automating outreach and managing follow-ups.
- Role-play exercise: Implement an AI-driven follow-up strategy after an initial contact.
Conclusion and Q&A (30 minutes)
Summary of Key Takeaways
Open Floor for Questions
Feedback and Course Evaluation
Additional Course Features
Interactive Quizzes
Resource List – A list of AI tools, further readings, and tutorials for participants to explore after the course.
Live Demonstrations: Real-time demonstrations of AI tools throughout the course to show practical application.
