Hillary Carpio and Travis Henry of Snowflake helped scale the go-to-market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call “one-team GTM.”
In Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers , Carpio and Henry map out how you can do the same, at scale.
Whether you are building a new ABM function or scaling an existing one, your ABM and SDRs are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen. Tune in!