Success in Sales Development depends on your ability to be ahead of the curve. By the time a new approach or technique is well-known, everyone is using it and it doesn’t work anymore.

The key is to consistently test to get the best results, but it’s hard and most organizations either don’t do it or do it poorly. This session will cover a testing framework that any organization can deploy, using real-world examples to address the following:

What to test
Key metrics
Effective execution
Analyzing results
Common mistakes to avoid