Ryan Reisert, CEO of Phone Ready Leads

In the world of sales, making effective phone calls, or “dialing for dollars,” is a crucial activity for success. However, instead of focusing solely on the number of dials made, it is essential to shift our perspective to a more meaningful metric: dollars per dial. This conference talk dives into the concept of dollars per dial and its significance in maximizing earnings while minimizing effort. The speaker presents a comprehensive framework for sales quota domination, aligning individual goals with desired earning potential. By analyzing key metrics such as connect rate, conversion rate, and show rate, attendees will learn how to optimize their sales process and elevate their dollar per dial ratio. The talk explores strategies to improve each conversion stage, including targeting the right audience, crafting persuasive messages, and enhancing show rates. Attendees will gain valuable insights into leveraging these levers to increase their dollars per dial, empowering them to achieve their income goals without exponentially increasing their workload.