The SDR program is typically the 1st line of action and the first team created in the sales/revenue organization. It’s also the hardest to scale and manage.

From Sales vs. Marketing ownership to managing various lead sources to effective production best practices… Too much trial and error can cause missed quarters – NOT Acceptable.

It’s time to throw the old playbook out the window!

Join us to learn expert, experience-backed insights on:

– When to have SDR teams live in Sales vs. Marketing
– Determining the right approach – inbound, outbound, blended
– How to find the winning formula – pooled SDRs or 1:1
– Tactics to drive more pipeline without adding resources