Forget the ‘new normal’. The real new normal is to run your sales orgs like a performance agency.
This means 3 things:
– You have a different lens around the frequency and how you optimize your sequences on a weekly or biweekly basis. You’re constantly looking at data, insights, and what’s not working and then optimizing in real-time.
– You automate things that should be automated (even behind the scenes) and un-automate the send-all.
– You harness LinkedIn and other non-traditional sources to drive significantly more leads as apart of your sequences.
Join Jake Dunlap as he reintroduces the ‘new normal’ for performance-driven Sales Development Leaders. He’ll walk through: practical examples of how to adjust your content based on data; simple yet automated sequences and when to interject human engagement; and he’ll show you how to do it all with the tools you have today. This is the REAL new normal.
