From the Tenbound Virtual Sales Development Conference 2020! Hiring a strong team of Sales Development Reps (SDRs) is key to the growth of your business. They are on the front lines interacting with potential customers and are instrumental in representing your business accurately and positively. Ideally, they will further develop their skills and experience and grow into Account Executive roles, continuing their career with the company and driving sales success. Making a “bad” SDR hire can mean months of performance management and loss of productivity, not to mention it can detract immensely from your team culture.