In this conference speech, Joe and Ben from DiffBot (Leadgraph), a fact-finding AI company, share three prospecting pro tips that have led to more book meetings. These tips are aimed at individuals running target account lists or conducting their own account targeting, rather than those focused on job title prospecting or high-volume cold calling. The speakers emphasize the importance of a comprehensive Ideal Customer Profile (ICP) that includes at least six parameters, going beyond conventional analysis.

They discuss the significance of specific account selection based on deep data-driven insights, enabling more targeted and effective outreach. Lastly, they emphasize the value of slowing down the outreach process and segmenting it into tiers, ranging from minimal customization to highly personalized handwritten emails. Attendees can expect practical examples and hands-on demonstrations using DiffBot’s lead graph tool to showcase the implementation of these pro tips.