Today, sellers spend 72% of their time on non-selling activities. They’re piece-mealing product usage and intent data together with whatever other signals they can find—interactions on social media, activity on community channels, CRM insights—and they’re still struggling to convert customers across longer deal cycles. In this session, you’ll learn how you can bring every buyer signal together in one place to empower your Sales teams with the context they need to focus where it matters and transform pipeline into paid customers.