Why SDR Playbooks Matter Now More Than Ever

Darryl Praill (VanillaSoft), Julianne Thompson (Drift), Manuel Rietzsch (XANT), and Charles Knauft (ZoomInfo), explain why SDR Playbooks are crucial now more than ever. Whether SDRs are rookies or veterans, customization with customer engagement as well as alignment between SDRs and SDMs is necessary to succeed.

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