Ollie Whitfield, Growth Marketer at VanillaSoft joins the podcast to share some tactical and practical cold email advice!
Ollie shares how he and his team built innovative email frameworks and the process behind identifying the type of frameworks that were most relevant for their goals. Ollie also shares the difference between an email framework and an email template – a key differentiation for any one interested in crafting their own cold emails.
David and Ollie discuss key areas of cold email success like the psychology behind certain frameworks and how incredibly important relevance is to success.
Episode 201 wraps up with Ollie sharing how he can be reached if you are interested in learning more from him about cold email best practices!
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