Industries / B2B SaaS

The buyer graph for SaaS.

A prospect raises a Series B, posts six AE roles, and adopts a tool you integrate with. A play is already moving. Every SaaS buying signal lands on one buyer graph, resolved to a real person and turned into a launch. PLG and outbound run on one record. Agents work the conversation, your rep takes the demo fully briefed, and the same graph powers expansion.

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nw northwind Series B SaaS, 240 employees
Hot
Raised a $40M Series B Funding
Hiring 6 AEs this quarter Hiring
Adopted Snowflake Tech stack
Play launched: multi-threaded champion, CRO, and IT on one graph
The SaaS motion Catch the signal Launch the play Book the demo Close Expand
The problem

SaaS GTM is stitched across seven tools.

Your PQLs live in one tool, your outbound in another, your intent in a third. The funding round, the hiring spike, and the tech-stack move all land in different inboxes, and the attribution you cannot prove dies in the gaps.

x Signals scattered across tools
x PLG and outbound fight over the buyer
x Champion moves, deal goes cold
x One thread, not the committee
x Attribution you cannot prove
The graph8 promise

Every SaaS signal on one buyer graph, turned into a launch.

Funding, hiring, tech-stack moves, job changes, and PQL behaviour, all resolved to the people behind them, scored, and turned into a multi-threaded play on one record that PLG and outbound both read.

Every SaaS signal, unified and scored
PLG and outbound on one record
Catch the champion the day they move
Multi-thread the whole committee
Attribution from signal to expansion
01 / The signals that matter for SaaS

Six SaaS buying signals, on one buyer graph.

A topics feed tells you a vague account is in-market. For SaaS, the signals that actually move a deal are sharper: a raise, a hiring spike for the role you sell to, a tool they just adopted, a champion who moved.

Funding rounds New budget to spend
Hiring spikes Scaling the team you sell to
Tech-stack moves Adopting or dropping a tool
Champion job changes Your buyer just moved
Product launches New launches, new motion
PQL behaviour In-product, hand-raising
02 / Stacked signals

When three SaaS signals stack on one account, that's a buyer in motion.

A single signal is noise. A raise plus a hiring spike for the role you sell to plus a tool they just adopted is a buyer with budget, urgency, and a reason to talk. graph8 watches for the combinations that matter in SaaS and scores the account the moment they line up.

  • Funding rounds that free up budget
  • Hiring spikes for the role you sell to
  • Tech-stack moves you integrate with or beat
  • Stacked signals scored as one account
Signals / northwind 3 stacked
Series B, $40M raised 2 weeks ago Funding
Posted 6 AE roles this month Hiring
Adopted Snowflake this quarter Tech stack
94 intent score
91 ICP fit
Scored as one account, ready to launch.
03 / Studio

Studio builds your SaaS ICP, personas, and messaging from your URL.

Point Studio at your product and it reads what you sell, who buys it, and how you win. It returns a SaaS-shaped ICP, the personas on the buying committee, and messaging grounded in your real value props, so every play targets the right software companies in your voice.

  • Reads your product straight from the URL
  • A SaaS ICP, not a generic firmographic filter
  • Personas for the whole buying committee
  • Messaging grounded in your value props
Studio Building
yourapp.com reading product
SaaS ICP Series A to C, 50 to 500 staff, RevOps-led
Personas VP Sales, CRO, Head of IT
Messaging consolidation, time-to-value, security
04 / Land and expand

Signal to demo to deal to expansion, on one buyer graph.

SaaS does not stop at the close. A signal kicks off a multi-threaded play, agents work the conversation, your rep takes the demo briefed, and the same graph carries the deal into onboarding and the expansion conversation.

  • A SaaS signal kicks off the play
  • Agents work it, your rep books the demo
  • The deal closes on the same record
  • Expansion runs on the graph that remembers
Motion / northwind Land and expand
Signal caught Series B + hiring
Sequence sent multi-channel play
Demo booked Thu 2:00pm
Deal closed 40 seats
Expansion security module
05 / PLG + outbound

Your product-led and sales-led motions, on the same record.

Most SaaS teams run PLG and outbound as two systems that fight over the buyer. graph8 puts both on one buyer graph. A PQL who activates and a CRO you sequence cold resolve to the same account, so one play covers the hand-raiser and the economic buyer.

  • PQLs and outbound on the same account
  • A quiet PQL gets an outbound nudge
  • A cold account that activates routes to sales
  • Sales-assist knows what product saw
PLG + outbound Merged
PLG

Jordan signed up free

activated, invited 4 users

Outbound

Sequenced the CRO

cold, same account

northwind PQL: Jordan Target: Priya One play, routed
No two systems fighting over the buyer.
06 / One buyer graph for SaaS

Every SaaS signal, the whole committee, the full motion, on one record.

No export, no second tool. Signals feed one graph, the graph resolves the committee at the account, you approve the play at your desk, and the same record carries the deal from first signal to expansion.

northwind / one buyer graph No export
SaaS signal sources
Funding rounds Hiring spikes Tech-stack moves Champion job changes Product launches PQL behaviour
94 intent
91 ICP fit
Committee resolved
Champion Jordan Lee, VP Sales
Economic buyer Priya Shah, CRO
Security Sam Rivera, Head of IT
Multi-threaded play, one to each.
Closed, now expanding on the same record.

The signal is the free fuel. The launch and the expansion are the execution you pay for, on the same buyer graph, every outcome remembered.

07 / What's different for SaaS

Built for how software companies actually buy and sell.

Every platform claims to do outbound. Here is why graph8 is built for the SaaS motion specifically.

Every SaaS signal, one graph

Funding rounds, hiring spikes, tech-stack moves, champion job changes, product launches, and in-product PQL behaviour, all on one buyer graph, resolved to a real person and scored. Not six dashboards you check on Mondays.

PLG and outbound on one record

Your product-qualified leads and your outbound list are the same people on the same graph. A PQL who goes quiet gets an outbound play. A cold account that activates gets routed to sales.

Multi-thread the whole committee

SaaS deals are not one buyer. graph8 resolves the champion, the economic buyer, and security at the same account, and runs a play to each, so the deal does not stall when your champion goes quiet.

Built on a decade of real SaaS outbound

graph8 comes out of CIENCE: ten years of running real B2B outbound for software companies. The scoring and play templates are trained on what actually booked demos and closed SaaS deals, not a brand-new guess at intent.

08 / graph8 for every SaaS team

The signals each team acts on, and the impact they feel.

Choose a SaaS team
Sales

Open with timing the SaaS way: a raise, a hiring spike, a champion who just moved.

Funding, hiring, and job-change signals surface the software accounts in-market right now, resolved to the champion and the economic buyer, so reps multi-thread the committee with a play already moving.

FundingHiringJob changes
Reps work warm SaaS accounts, not cold lists.
Marketing

Run PLG and demand gen against verified SaaS demand, not guesses.

PQL behaviour and tech-stack moves show which accounts are activating and shifting tools, Studio builds the SaaS ICP from your URL, and every campaign is measured on one graph alongside outbound.

PQLTech stackStudio
Every campaign aimed at real, current SaaS demand.
RevOps

PLG and outbound scored on one buyer graph, not two systems.

Every SaaS signal and every engagement event lands on the same record with an intent score and ICP fit, so PQLs and outbound resolve to one account and your scoring model reads one stream.

One streamIntent scoreICP fit
One scored graph to govern, not two motions to reconcile.
Leadership

See the whole SaaS motion live, from first signal to expansion.

Because signal, deal, and expansion all live on one buyer graph, leadership sees pipeline and net revenue retention move in real time, with attribution that runs end to end.

PipelineExpansionAttribution
Land and expand, visible end to end.
09 / Grounded in real SaaS revenue

Built on a decade of real SaaS outbound.

graph8 comes out of CIENCE: ten years of running real B2B outbound for software companies across thousands of campaigns and millions of conversations. Every SaaS signal score is shaped by what actually booked demos and closed deals.

10 years of real SaaS outbound
1,000+ B2B brands run
Millions of conversations
700M people on the graph
30B intent signals
07 / Pricing

You pay for what graph8 executes. Never for seats.

Execution credits send, call, and run agents. Contact credits reveal and enrich the people you target. Three ways in.

For trying it out Pay as you go
Free to start

A free entry point to the full platform. No credit card.

  • 1,000 contact reveals to start
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Start Free
For data in your AI tools MCP Unlimited
$25 / user

Unlimited contact data, in the tools you already use.

  • Unlimited contact data, fair use
  • 2,500 execution credits a month
  • Priced per user, not per org
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$99 / mo

Unlimited users and data. Every app, one bill.

  • Campaigns, dialer, AI voice, and AI workflows
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  • 10,000 execution credits a month
  • Unlimited users, no seat fees
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Everything in the Team plan

$99 / mo, all included

The $99 Team plan is the full platform: everything below, for the whole org. MCP Unlimited and Pay as you go are lighter entry points with usage and seat limits.

Your GTM, executed

10,000 credits included
  • Campaigns and sending infrastructure Mailboxes, domains, and deliverability run for you, end to end.
  • 5-channel sequencer Email, phone, LinkedIn, SMS, and WhatsApp in automated sequences.
  • Dialer and AI voice agents Clone any rep voice for inbound and outbound calls with live booking.
  • AI inbox Replies triaged, drafted, and answered across every channel.
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  • Studio content engine Brand, newsletters, landing pages, ads, and campaign content.
  • AI agents and workflows Operator and Executor agents for RevOps, deals desk, and SDRs.

Data without limits

Included
  • MCP Unlimited for every user A $25 per user value, included for the whole org on the Team plan.
  • No monthly cap on contact data Reveals, lookups, enrichments, and exports run org-wide, every seat.
  • Buying signals Visitors, intent, hiring, and job-change signals on every account.
  • Waterfall enrichment Third-party providers, pay on match or bring your own keys.
  • Free search and browse Your whole team explores 700M+ contacts and 100M+ companies.

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  • Fair-use rate limits Limits apply on all plans. They guard against scraping, not real GTM work.

Execution credits send, call, and run agents. Contact credits reveal and enrich the people you target.

Ready to put every SaaS signal on one buyer graph?

Every SaaS signal, one launch.

Funding, hiring, tech-stack moves, champion job changes, and PQL behaviour, all resolved to a real person and turned into a multi-threaded launch, then handed to your reps fully briefed. PLG and outbound on one record. Pay for execution, not seats. Live in 3 minutes.