octa. An agentic foundation model for marketing, GTM, and CRM.
Built on top of a strong open source base and developed in-house. A harness and an LLM work in tandem. The training corpus is a decade of real campaigns from 1,000+ B2B brands across the CIENCE and Tenbound archives.
Microsoft Uber Google Okta Airbnb Shutterstock A decade of real campaigns, structured for training.
Foundation models are bottlenecked by their training data. The public web teaches them prose. octa is trained on real GTM outcomes.
10+ years
Continuous campaign telemetry from 2015 onward. Multi-region, multi-industry, multi-channel.
1,000+
Real B2B accounts across SaaS, finance, healthcare, manufacturing, media, and public sector.
Millions
Email, voice, SMS, social, chat, and landing pages. Every variant logged with the outcome it earned.
Hundreds of thousands
Qualified replies labeled with the why behind every conversion and disqualification.
Why generic LLMs miss GTM.
GPT-5, Claude, Gemini are excellent at prose. They are not built for GTM. They have never watched a rep handle a real objection, seen which follow-up turns a reply into a meeting, or learned the cadence that beats the alternative in a specific segment.
octa is built the other way around. The model starts from real campaign outcomes, then learns to reason and write on top of that.
From a thousand SDRs to one model.
A decade of CIENCE campaigns and years of Tenbound research generated the raw signal. Capchase contributed both archives into graph8 in 2025. graph8 is turning the combined corpus into octa.
- 2015
CIENCE founded
Outbound campaign service launches. Day one: log every touch, reply, meeting set, and disqualification reason.
- 2015 to 2024
A thousand SDRs, 1,000+ brands
Daily CIENCE campaigns across SaaS, finance, healthcare, manufacturing, and public sector.
- 2025
graph8 platform launches
AI sales platform ships with the harness, agents, and integrations. octa is on the roadmap.
- 2025
David Dulany joins graph8
David Dulany joins graph8 with GTM research, sales development frameworks, and category expertise built at Tenbound.
- 2025
Capchase becomes a graph8 shareholder
Capchase joins as a shareholder and contributes both the CIENCE and Tenbound campaign archives into the company.
- 2026
octa training begins
Pretraining starts on top of a strong open source base, using the combined CIENCE and Tenbound corpus.
- Underway
octa-mini, octa, octa-reasoning
Three model sizes in development: low-latency drafting, balanced agentic execution, and deep reasoning.
Ingest. Label. Continued pre-training. Long-horizon RL. Evaluate and ship.
Real campaign events come in. Human reps tag the why. octa retrains. octa Bench scores. New weights ship to every customer org.
Ingest
Every campaign event flows in: sends, opens, replies, calls, meetings, deal stages, sessions, and form submits.
Label
Human SDRs and AEs tag the why: which lines worked, which objections killed the deal, which page variant converted.
Continued pre-training
Start with a strong open source base model. Run a large-scale continued pre-training pass on the GTM corpus.
Long-horizon RL
Rollouts of realistic GTM tasks: write the next message, plan the sequence, qualify the reply, and generate the page.
Evaluate and ship
octa Bench replays held-out historical campaigns. New weights ship to every graph8 org. Outcomes feed back into the corpus.
Every campaign sharpens the next one.
The day a customer turns on graph8, their campaigns start contributing to octa's training. Objections raised this week become labels for next week's fine-tune.
Static prompts decay. octa compounds.
Campaign
Reply
Label
Retrain
Three model sizes, one foundation.
Same training corpus, three deployment shapes. Latency matters in the inbox. Reasoning matters in the deal review.
octa-mini
Small, fast, always-on. Drafts emails, fills sequence variables, and scores reply intent in milliseconds inside the inbox and dialer.
octa
The default workhorse. Plans sequences, qualifies replies, generates landing pages, writes follow-ups, and books meetings.
octa-reasoning
For complex GTM work: account-level strategy, multi-channel orchestration, objection handling, and deal-stage forecasting.
How we are building octa.
Five short slides on the work in progress: strong open source base, continued pre-training, long-horizon RL, internal benchmark, ship.
Deep GTM knowledge. Hard tasks to completion. Realistic motions.
octa is being built around three goals: real domain knowledge, the ability to run hard GTM tasks to a booked meeting or generated landing page, and evaluation on realistic motions our customers run every day.
Continued pre-training on a strong open source base.
We run a large-scale continued pre-training phase on the CIENCE corpus and live graph8 telemetry to push the model toward the specific work it will do inside GTM teams.
Rollouts of real campaigns. Length penalty. Self-summarization.
Long-horizon reinforcement learning collects realistic GTM problems, runs many rollouts per problem, scores them on real outcomes, and updates toward winners.
octa Bench uses real anonymized campaign queries.
Public LLM benchmarks measure trivia and code puzzles. octa Bench is built from anonymized real queries pulled from the corpus.
octa-mini today, octa next, octa-reasoning soon.
The first model sizes target fast drafting, balanced agentic execution, and deep reasoning. We will publish numbers when they survive evaluation.
What we are optimizing octa for.
We will not publish benchmarks we have not earned. Internal evaluations show measurable lift over the base open source LLM on GTM tasks.
Reply rate on cold outbound
Optimize measured lift on held-out campaigns from real industries, personas, and channels.
Meeting-set rate from positive reply
Convert inbound interest into calendar invites. The next three lines after a positive reply are where many teams lose the meeting.
Qualification accuracy
Route fit vs. non-fit replies against ICP, budget, timing, and authority before a human spends a minute.
Landing page conversion
Generate pages that convert clicks into pipeline: layout, headline, form, and proof.
octa vs general LLMs, by GTM task.
Same input, different upbringing. Generic LLMs read the public web. octa learns from a decade of campaigns.
Cold email
octa picks the opener that this persona actually replied to in historical campaigns. Generic LLMs write plausible prose with no link to reply rate.
Qualification reply
octa recognizes the objection pattern and drafts the response that reopened similar conversations. Generic LLMs apologize generically.
Sequence plan
octa knows which cadence beat the alternative in this segment and which channel to switch to mid-sequence.
Landing page
octa generates the layout, headline, form, and proof block grounded in what converted for similar offers.
Six specialized heads, one model.
octa is not a single chat model wrapped in a prompt. Each GTM job has its own head trained on the slice of corpus that matters.
Research
Builds account briefs, persona docs, and competitor maps from the open web plus your private context.
Copy
Drafts emails, ads, and sequences in your brand voice, scored against historical reply rates.
Pages
Generates full landing pages: layout, headline, form, and proof. Not just text.
Qualify
Reads inbound replies and meeting transcripts. Scores fit and routes to the right rep with context.
Coach
Reviews call recordings and reply threads. Surfaces what worked and gives reps the next best action.
Forecast
Predicts pipeline conversion from stage signals and flags slipping deals before the close date.
What octa is doing right now.
Live across every graph8 customer org. Every interaction adds to the corpus that trains the next version.
24 / 7
octa pipeline is drafting, generating, and qualifying inside every graph8 customer org.
6 heads
Each specialized on one GTM job and retrained as new outcomes land.
Every reply
Logged, scored, and folded back into the next training cycle.
You pay for what graph8 executes. Never for seats.
Execution credits send, call, and run agents. Contact credits reveal and enrich the people you target. Three ways in.
A free entry point to the full platform. No credit card.
- 1,000 contact reveals to start
- 500 execution actions free
- Full platform access, no card
- Then $0.05 per credit
Unlimited contact data, in the tools you already use.
- Unlimited contact data, fair use
- 2,500 execution credits a month
- Priced per user, not per org
Unlimited users and data. Every app, one bill.
- Campaigns, dialer, AI voice, and AI workflows
- Meetings routed and booked for you
- 10,000 execution credits a month
- Unlimited users, no seat fees
- 7-day free trial, no credit card
Everything in the Team plan
$99 / mo, all includedThe $99 Team plan is the full platform: everything below, for the whole org. MCP Unlimited and Pay as you go are lighter entry points with usage and seat limits.
Your GTM, executed
10,000 credits included- Campaigns and sending infrastructure Mailboxes, domains, and deliverability run for you, end to end.
- 5-channel sequencer Email, phone, LinkedIn, SMS, and WhatsApp in automated sequences.
- Dialer and AI voice agents Clone any rep voice for inbound and outbound calls with live booking.
- AI inbox Replies triaged, drafted, and answered across every channel.
- Meeting routing and booking Route leads to the right rep and book the meeting automatically.
- CRM, pipeline, and quotes Deals, quotes, and AI-prioritized actions in the AE Cockpit.
- Studio content engine Brand, newsletters, landing pages, ads, and campaign content.
- AI agents and workflows Operator and Executor agents for RevOps, deals desk, and SDRs.
Data without limits
Included- MCP Unlimited for every user A $25 per user value, included for the whole org on the Team plan.
- No monthly cap on contact data Reveals, lookups, enrichments, and exports run org-wide, every seat.
- Buying signals Visitors, intent, hiring, and job-change signals on every account.
- Waterfall enrichment Third-party providers, pay on match or bring your own keys.
- Free search and browse Your whole team explores 700M+ contacts and 100M+ companies.
Org-wide by default
Always on- Unlimited users, no seat fees Invite everyone. Pricing never scales with headcount.
- Every feature unlocked No tiers gating voice, enrichment, sequencer, campaigns, or desktop.
- Built-in CDP and integrations Warehouse, 500+ connectors, two-way CRM sync included.
- Month-to-month, no contracts Cancel anytime.
- Fair-use rate limits Limits apply on all plans. They guard against scraping, not real GTM work.
Execution credits send, call, and run agents. Contact credits reveal and enrich the people you target.
Bring your motion. octa already knows the patterns.
Replay one of your past campaigns through octa and see the lines, cadence, landing page, and meetings the model would have produced.