01 / Cost
What do we pay before results are clear?
360 Leads
360 Leads: Smaller campaigns from ~$10,000 USD; ongoing multinational campaigns from $500,000 USD
CIENCE
CIENCE: management plus SDR capacity at cost
Updated March 2026
CIENCE vs 360 Leads.
Companies choosing the CIENCE ecosystem typically need AI-driven intent data and multichannel orchestration without paying for a separate technology platform, or they want SDR capacity added at cost rather than at agency markup. Buyers who also want their program grounded in published sales development research: not just an agency's internal process: find the Tenbound connection material to their vendor decision.
115
Client proof
named case studies
151
Industries
B2B categories served
14
Setup motion
day launch path
3L
vs Vendor
360 Leads
System
CIENCE
Decision brief
Start with the operating model.
360 Leads is a vendor comparison. CIENCE is a system comparison: managed execution, graph8 platform, and Tenbound method in one operating model.
Decision
360 Leads
CIENCE
Cost
360 Leads
Smaller campaigns from ~$10,000 USD; ongoing multinational campaigns from $500,000 USD
CIENCE
$2,000/month management plus SDR capacity at cost
Commitment
360 Leads
Not disclosed
CIENCE
Month-to-month contract structure
Platform
360 Leads
Proprietary tools
CIENCE
graph8 audience data, intent, orchestration, and reporting
Best fit
360 Leads
360 Leads is a strong fit for mid-market and enterprise companies in manufacturing, energy, or industrial sectors that want a single Toronto-based agency to manage outbound calling, digital marketing, and PR simultaneously under one retainer. Companies entering the US or Canadian market from abroad and needing a coordinated multi-channel presence without assembling multiple vendors will find their integrated model practical.
CIENCE
Companies choosing the CIENCE ecosystem typically need AI-driven intent data and multichannel orchestration without paying for a separate technology platform, or they want SDR capacity added at cost rather than at agency markup. Buyers who also want their program grounded in published sales development research: not just an agency's internal process: find the Tenbound connection material to their vendor decision.
02 / Commitment
How much contract risk are we taking?
360 Leads
360 Leads: Not disclosed
CIENCE
CIENCE: month-to-month
03 / Data
Who owns the audience and signal layer?
360 Leads
Separate purchase may be required
CIENCE
graph8 intent signals and audience data included in the system
04 / Motion
Is this a vendor or a full pipeline system?
360 Leads
Agency retainer
CIENCE
CIENCE execution, graph8 platform, Tenbound method
Side-by-side
The full comparison matrix.
Keep the matrix short enough to scan, but specific enough to show what changes when the buyer chooses a platform-backed operating model.
Comparison axis
360 Leads
CIENCE
Technology platform
360 Leads
Proprietary tools
CIENCE
graph8 AI orchestration, intent data, and multichannel execution built in
SDR pricing model
360 Leads
Agency retainer
CIENCE
At-cost via Talent Cloud with no agency markup
Contract terms
360 Leads
Not disclosed
CIENCE
Month-to-month contract structure
Research backing
360 Leads
No dedicated sales development research arm named in source data
CIENCE
Tenbound research and training connected to CIENCE execution
Outreach channels
360 Leads
Often email plus LinkedIn
CIENCE
Email, phone, LinkedIn, and programmatic ads through graph8
Data included
360 Leads
Separate purchase may be required
CIENCE
graph8 intent signals and audience data included in the system
Setup time
360 Leads
Weeks to months
CIENCE
14-day setup motion from source GTM page
02 / What they do well
360 Leads strengths.
01
Genuine multi-service breadth spanning outbound calling, digital marketing, PR, content, and direct mail under one agency relationship: reducing vendor coordination overhead
02
Eleven-year track record with named enterprise clients including Shell, OpenText, and Express Scripts across manufacturing, energy, and technology verticals
03
The Black Report provides proprietary annual research on global B2B lead generation trends, demonstrating analytical investment beyond pure execution
03 / Tradeoffs
Where buyers should look closer.
01
Does not offer a disclosed AI platform for intent data, audience intelligence, or automated multichannel campaign orchestration: capabilities included in graph8 at no extra cost with CIENCE
02
Does not offer an at-cost SDR hiring model; no published alternative to the standard agency retainer structure, which typically embeds 30 to 50 percent headcount markup
03
Does not have an affiliated sales development research and training organization equivalent to Tenbound, limiting methodology transparency and practitioner development resources
02 / What they do well 03 / Tradeoffs
360 Leads strengths.
Where buyers should look closer.
01
Genuine multi-service breadth spanning outbound calling, digital marketing, PR, content, and direct mail under one agency relationship: reducing vendor coordination overhead
02
Eleven-year track record with named enterprise clients including Shell, OpenText, and Express Scripts across manufacturing, energy, and technology verticals
03
The Black Report provides proprietary annual research on global B2B lead generation trends, demonstrating analytical investment beyond pure execution
01
Does not offer a disclosed AI platform for intent data, audience intelligence, or automated multichannel campaign orchestration: capabilities included in graph8 at no extra cost with CIENCE
02
Does not offer an at-cost SDR hiring model; no published alternative to the standard agency retainer structure, which typically embeds 30 to 50 percent headcount markup
03
Does not have an affiliated sales development research and training organization equivalent to Tenbound, limiting methodology transparency and practitioner development resources
04 / CIENCE ecosystem
A vendor comparison is really an operating-model comparison.
The source page positions CIENCE as a three-part ecosystem: CIENCE for managed execution, graph8 for the GTM platform, and Tenbound for research, training, and sales development method.
01
CIENCE managed SDR execution
02
graph8 AI platform and audience data
03
Tenbound research and SDR training
05 / Where CIENCE wins
The advantages from the source data.
01
graph8 is built into every CIENCE engagement: providing intent data, audience intelligence, and multichannel orchestration across email, phone, LinkedIn, and programmatic ads with no additional platform fee
02
Talent Cloud sources and places SDRs at cost with no agency markup, a pricing structure 360 Leads does not offer
03
Tenbound, CIENCE's sister brand, is the only dedicated sales development research and training organization affiliated with a lead generation company: giving clients access to published methodology, not just execution
04
1,000-plus companies including Microsoft, Google, Uber, Salesforce, and Okta trust CIENCE, with 115 named case studies across 151 B2B industries: documented performance breadth that spans well beyond any single vertical
360 Leads
Best fit.
360 Leads is a strong fit for mid-market and enterprise companies in manufacturing, energy, or industrial sectors that want a single Toronto-based agency to manage outbound calling, digital marketing, and PR simultaneously under one retainer. Companies entering the US or Canadian market from abroad and needing a coordinated multi-channel presence without assembling multiple vendors will find their integrated model practical.
CIENCE
Best fit.
Companies choosing the CIENCE ecosystem typically need AI-driven intent data and multichannel orchestration without paying for a separate technology platform, or they want SDR capacity added at cost rather than at agency markup. Buyers who also want their program grounded in published sales development research: not just an agency's internal process: find the Tenbound connection material to their vendor decision.
07 / Detailed analysis
Source comparison narrative.
Comparing 360 Leads against the CIENCE ecosystem means comparing a single agency against three integrated organizations: CIENCE for execution, graph8 for AI-driven campaign intelligence, and Tenbound for sales development research and methodology.
On technology, 360 Leads operates a proprietary but unnamed and undocumented internal process. There is no disclosed AI platform, no published intent data capability, and no multichannel campaign orchestration layer available to clients. graph8, built into every CIENCE engagement at no extra cost, provides intent data, audience intelligence, and multichannel campaign orchestration across email, phone, LinkedIn, and programmatic advertising. Clients do not pay a separate SaaS fee to access it.
On research backing, 360 Leads publishes The Black Report annually, which demonstrates a genuine commitment to industry data. However, Tenbound operates as a dedicated sales development research and training organization with published methodology, analyst coverage, and practitioner training programs. No other lead generation agency has an affiliated research institution of that depth embedded into its operating model.
On SDR hiring economics, 360 Leads does not publish an at-cost SDR hiring option. CIENCE's Talent Cloud sources and places SDRs at cost with no agency markup, removing the 30 to 50 percent margin that traditional agencies embed in headcount pricing.
The capability 360 Leads cannot match: programmatic advertising coordinated in the same platform as outbound SDR sequences, with intent signals informing targeting across all channels simultaneously: delivered through graph8 without a separate vendor contract.
Review ratings
360 Leads ratings from source data.
Clutch
4.7/5
90 reviews
FAQ
360 Leads vs CIENCE.
01
360 Leads pricing: how much does it cost?
360 Leads does not publish pricing on their website. Third-party data indicates smaller campaigns start around $10,000 USD, with ongoing multinational engagements starting at $500,000 USD. Contract terms are not disclosed. CIENCE publishes its Talent Cloud model at cost with no agency markup, and graph8: its AI platform covering intent data and multichannel orchestration: is included at no additional fee, which changes the total cost of ownership calculation for buyers comparing retainer structures.
02
CIENCE vs 360 Leads: what's the difference?
360 Leads is a single agency offering outbound SDR calling, digital marketing, PR, and direct mail under one retainer. The CIENCE ecosystem is three interconnected organizations: CIENCE for outbound and inbound SDR execution, graph8 for AI-driven intent data and multichannel campaign orchestration built in at no extra cost, and Tenbound for sales development research and training methodology. A buyer choosing CIENCE gets a technology platform and a research institution alongside execution: assets that 360 Leads does not offer as part of its standard engagement model.
03
Is there a 360 Leads alternative with month-to-month contracts?
360 Leads does not disclose contract terms publicly. CIENCE offers month-to-month contracts, removing multi-month lock-in risk. For companies that want to validate outbound performance before committing to a longer engagement, CIENCE's contract structure combined with a 14-day setup timeline makes it a lower-commitment starting point. The inclusion of graph8's intent data and audience intelligence from day one also means campaigns can be optimized faster than a traditional agency ramp.
04
Does 360 Leads have an AI platform like graph8?
360 Leads references a proprietary customer acquisition process internally, but does not publicly document an AI platform, intent data layer, or multichannel campaign orchestration system available to clients. graph8, built into the CIENCE ecosystem at no extra cost, provides intent data signals, audience intelligence, and coordinated campaign orchestration across email, phone, LinkedIn, and programmatic advertising. Clients do not purchase graph8 separately: it is part of the CIENCE engagement, which means the technology cost is not additive to the service fee.
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