Audience data

Connect with the right audience across every channel.

CIENCE provides audience data that connects Business-to-Business and Business-to-Consumer personas, so campaigns can reach the right people across social, search, advertising, and sales channels.

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Covers LinkedIn, Google, social, and programmatic.

Identity resolution

B2B + B2C

One unified audience, activated across every channel buyers use.

Trusted by B2B teams

01 / The data problem

Audience targeting breaks when the buyer profile is split across systems.

Targeting the right audience is hard when business records, consumer behavior, and privacy requirements live in separate places. CIENCE connects those pieces into a usable profile so teams can reach decision makers with relevant messages.

Audience record

CRM

Title, company, industry

Social

Interests, behavior, engagement

Ads

Custom audiences, lookalikes, retargeting

Compliance

Consent, suppression, policy

02 / Audience challenges

The main data issues CIENCE solves before campaign activation.

The source page names four recurring problems: fragmented platform data, incomplete records, privacy constraints, and decision-maker identification across consumer channels.

Challenge 01

Fragmented data across platforms

B2B data may sit in CRM systems while B2C data lives across social media and consumer platforms. Targeting improves when these records form one audience profile.

Challenge 02

Inaccurate or incomplete data

Self-reported social data is often outdated or inconsistent. CIENCE enriches and validates records so targeting starts from a more accurate view.

Challenge 03

Privacy regulations and restrictions

GDPR, CCPA, and platform rules require disciplined data handling. CIENCE manages audience data with privacy practice built into the campaign workflow.

Challenge 04

Identifying decision makers

B2B buyers are hard to find on channels built for consumer engagement. CIENCE connects business and personal personas to reach the right decision makers.

03 / CIENCE solution

Connect professional and personal personas into one audience model.

CIENCE combines audience enrichment, identity resolution, segmentation, and privacy practice so teams can target the same buyer across the channels where they research, scroll, and respond.

Solution 01

Unified audience profiles

Connect job titles, industries, and company details with personal-channel personas so professional buyers can be reached beyond LinkedIn.
Use data enrichment and identity resolution to bridge B2B and B2C records into one practical audience view.

Solution 02

Advanced audience segmentation

Build lookalike models from existing customers and create encrypted custom audiences for social platforms.
Use behavioral and interest-based signals to find users whose activity aligns with the target persona.

Solution 03

Omnichannel reach

Reach buyers across LinkedIn, Facebook, Instagram, TikTok, X, Google, and programmatic networks.
Connect targeting logic across channels so campaigns deliver a consistent experience instead of isolated media buys.

Solution 04

Privacy-compliant data management

Follow major data protection rules, including GDPR and CCPA, with ethical collection and transparent practice.
Manage consent and data usage clearly so audience targeting builds trust rather than eroding it.

04 / Benefits

What better audience data changes in the campaign.

The value is not data volume alone. It is better reach, cleaner targeting, clearer attribution, and more relevant engagement across paid and outbound channels.

Benefit 01

Enhanced targeting precision

Reach decision makers in both professional and personal environments.
Tailor messaging with professional and personal attributes that make campaigns more relevant.

Benefit 02

Increased campaign ROI

Focus budget on the users most likely to match the buying audience.
Improve engagement and conversion by starting with cleaner audience data.

Benefit 03

Competitive advantage

Use connected B2B and B2C personas instead of relying on one isolated dataset.
Gain richer insight into customer behaviors, preferences, and market trends.

Benefit 04

Extended reach beyond LinkedIn

Expand reach on larger social platforms where decision makers spend personal time.
Use video, stories, interactive posts, and other formats to engage the same audience in different contexts.

Benefit 05

Improved attribution and analytics

Track customer journeys more accurately across social, advertising, and sales channels.
Use campaign data to tune targeting, messaging, and media strategy over time.

Why CIENCE

Unified B2B and B2C data expertise

CIENCE combines business and consumer signals into audience profiles that support channel-specific activation.

AI-supported data enrichment

Data from multiple sources is enriched and refreshed so targeting accuracy can hold up across campaigns.

Privacy-compliant scale

Audience programs are designed to respect major privacy rules while still supporting growth.

Omnichannel execution

CIENCE helps activate audiences across social, search, programmatic, and sales channels with one operating owner.

05 / Operating owner

Audience data needs governance, enrichment, and activation in one motion.

CIENCE brings the data operations and campaign execution together: profile creation, enrichment, segmentation, privacy handling, channel activation, and performance learning.

LinkedInGoogleProgrammaticFacebookInstagramTikTokX

06 / Related services

Audience data connects to SDR execution and local targeting.

Build a targetable audience model before the next campaign launches.

Talk with CIENCE about audience data that helps your team reach decision makers across LinkedIn, Google, programmatic, and social channels without splitting the work across disconnected tools.