GTM playbook

How B2B teams build predictable pipeline.

The CIENCE playbook turns one platform, one team, and one data source into a GTM engine. graph8 supplies the system. CIENCE runs the execution layer until your team is ready to own it.

Used by thousands of B2B teams. Built for handoff.

Trusted by B2B teams

Okta Microsoft Google Uber Salesforce
01 / The Foundation

Everything starts with one line of JavaScript.

Before you run a campaign or hire an SDR, you connect your website to the GTM engine. One JavaScript snippet, similar to Google Analytics, turns the site into a lead intelligence machine.

Every form submission is captured. Anonymous traffic becomes known contacts with company data, job titles, and intent signals. Your website stops acting like a brochure and becomes the starting point of the deal.

Teams that use fragmented tools fall behind because visitor tracking, form capture, and CRM sync sit in separate systems. With graph8, the install is one motion and the data flows into one operating layer.

Inside graph8

Visitor ID AI

Anonymous visitors are revealed as known contacts in real time, with company, title, and engagement data captured as they arrive.

Real time

Visitor identification

100%

Form submissions captured

One install

Replaces three tracking tools

Okta

1 million contact records enriched with CIENCE powering the data pipeline.

Identity and access management

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02 / Your Data, Unified

One data warehouse replaces disconnected tools.

The average B2B sales team juggles data across a CRM, a provider, an enrichment tool, a sequencing platform, and a reporting dashboard. Every handoff is a place where data becomes stale or wrong.

graph8 consolidates the work into a single data warehouse: 250 million plus verified contacts, 50 million plus companies, waterfall enrichment, and bi-directional CRM sync.

When SDRs, campaign managers, and leadership all work from the same source, decisions get faster and pipeline gets cleaner.

Inside graph8

Unified Contact Database

Waterfall enrichment checks multiple providers, CRM sync keeps records current, and custom fields preserve the details your GTM motion needs.

250M+

Verified contacts

92%

Email accuracy claim

50+

Tool connectors

Turn Technologies

10% conversion rate with 150 qualified companies identified.

Technology

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03 / ICP and Targeting

Go after your TAM with precision.

Most teams define ICP once in a slide deck and never revisit it. In graph8, your ICP is a living scored model that evolves with closed-won learning.

Upload your best customers. graph8 analyzes firmographics, technographics, and engagement patterns to build a lookalike model from real wins.

Layer in 30 billion monthly intent signals and the team is not only calling the right accounts. They are calling when those accounts show demand.

Inside graph8

ICP Builder and Lookalike Finder

Closed-won accounts become a scoring model. Intent signals map demand to real accounts so your team knows who to call and when.

30B+

Monthly intent signals

CRM

Lookalike matching

Scored

Account prioritization

Segment

8 to 10 signups per week through sharper targeting and outreach.

Data infrastructure

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04 / Inbound Engine

Every form, chat, and visitor captured.

Inbound leads are the highest-intent prospects most teams get, yet many are lost to slow response, broken routing, or chat tools that go unanswered after hours.

graph8 qualifies visitors in real time, asks the right questions, and books meetings before the prospect closes the tab.

Calendar integration gives qualified leads a meeting path immediately. Speed to lead becomes a conversion advantage.

Inside graph8

GTM Chat AI and Form Tracking

AI chat qualifies and books meetings around the clock. Form submissions flow into the pipeline instantly. Every touchpoint feeds the same system.

0

Missed form submissions

24/7

AI chat qualification

Instant

Calendar booking

Hirebook

4x organic traffic increase by combining content strategy with automated lead capture.

SaaS

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05 / Outbound at Scale

Multi-channel sequences built for quality and volume.

Outbound is not dead. Bad outbound is dead. Winning teams run email, phone, LinkedIn, SMS, and WhatsApp with messages shaped by company, role, and signal context.

graph8 sequences those channels in one workflow. AI drafts relevant messaging at scale and SDRs focus on live engagement.

Domain management, warmup, sender reputation, and dialer workflows are part of the same operating layer.

Inside graph8

Sequence Builder, AI Composer, and Power Dialer

Multi-channel sequences, AI-generated messaging, integrated dialer, domain health, and warmup run in one workflow.

5 channels

Email, phone, LinkedIn, SMS, WhatsApp

AI

Personalized at scale

Built in

Warmup and deliverability

Silicon Valley Insight

500% plus increase in monthly appointments through multi-channel outreach.

IT services

Imagecraft

12% reply rate with double-digit monthly meetings.

Events services

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06 / AI Automation

Campaigns built in minutes. Replies drafted in context.

graph8 AI does more than assist. Campaign Builder reads positioning and creates a multi-channel sequence with email copy, call scripts, and LinkedIn messages.

Voice AI handles inbound and outbound calls around the clock, qualifies leads, detects voicemail, and routes live conversations.

Message AI drafts replies from full conversation history. The team reviews and sends, reducing response time from hours to minutes.

Inside graph8

Campaign Builder AI, Voice AI, and Message AI

Three AI agents share the same data and context: campaign creation, call handling, and reply drafting.

60%

Manual workload reduction claim

3 min

Campaign creation claim

4x

Qualified meetings claim

Mandolin

3x weekly meetings with AI-supported outreach.

SaaS

August Ash

4,000 plus leads in 4 months with predictable pipeline at volume.

Marketing agency

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07 / The SDR Marketplace

Scale SDR capacity up and down like cloud compute.

Hiring SDRs is slow, expensive, and risky. Training takes months. Turnover creates drag. When demand spikes, most teams cannot add coverage fast enough.

The CIENCE Talent Cloud changes the equation. Need five SDRs for a market push? They are trained, equipped with graph8, and running campaigns within days.

Campaign managers coordinate sequences, targeting, messaging, and performance inside graph8. SDRs and managers work from the same data and playbook.

Inside graph8

SDR Team Dashboard and Utilization Metrics

Track SDR activity, utilization, roles, and capacity from one dashboard. When it is time to hand off, there is nothing to migrate.

$0

SDR takeover cost claim

Days

Time to deploy new SDRs

Flexible

Scale capacity with demand

Armatic

60% of early sales attributed to CIENCE before the internal team took over.

FinTech

Stage 1 Financial

190 plus appointments set with CEOs and founders.

Finance

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08 / Analytics and Signals

One operating record replaces reporting guesswork.

When data, campaigns, and SDR activity live in one system, the team does not stitch reports from separate dashboards.

graph8 shows pipeline attribution, SDR performance, sequence conversion, dialer metrics, and intent feeds in one view.

Intent signals from 30 billion plus monthly data points flow into targeting. When a prospect starts researching your category, your SDRs know where to focus.

Inside graph8

Analytics Dashboard, SDR Leaderboard, and Intent Feed

Dashboards track pipeline health, SDR performance, intent signals, and AI-supported reporting that recommends next actions.

3x

Pipeline growth claim

Real time

Dashboards and signals

One truth

No spreadsheet chaos

BigBox Lighting

600 plus qualified leads per month through data-backed targeting.

Facilities

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09 / The Handoff

Your system. Your team. Your pipeline.

When your team is ready, they take over the system. CIENCE has already set up the data, sequences, targeting, analytics, and campaigns inside graph8.

The dedicated team runs it, proves it works, and improves it. When your internal team takes the wheel, there is no migration or export.

Your team logs in and picks up where CIENCE left off: same contacts, same sequences, same playbook, same analytics.

Inside graph8

Team Management and Role Handoff

Transfer ownership of campaigns, contacts, and analytics to your internal team. Same login, same system, same data.

$0

Transition cost claim

100%

Data ownership

Your data

Stays in graph8

Rocketrip

The system stayed in place when the internal team took over.

Travel technology

BlueBee

Same process and same results, run by the internal team.

Life sciences

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Ready to run the playbook

Set up graph8, run the motion with CIENCE, then bring the system in-house when ready.

Tenbound defines the model. graph8 runs the system. CIENCE delivers the outcome.