Additional channels

Add omnichannel touchpoints to your SDR campaigns.

CIENCE adds alternative channels that complement SDR services: direct mail, content syndication, and local in-person visits coordinated with your broader outbound motion.

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Direct mail. Content syndication. Local visits.

Trusted by B2B teams

Microsoft Google Uber Salesforce Okta Segment Airbnb BetterHelp
01 / Channel menu

Three add-on channels for multi-touch buyer engagement.

Each add-on is designed to extend SDR campaigns into a different surface: physical mail, content-driven demand, or field-level local engagement.

Physical touchpoint

Direct mail

Direct mail helps your brand stand out in a crowded digital landscape. CIENCE combines physical mail with digital precision to reach decision makers and champions.

Multi-thread the buying center

Direct mail works alongside digital touchpoints so multiple stakeholders see the campaign.

High-intent prospects

Campaigns target BANT-qualified prospects who are ready for the next step.

Break through digital overload

A physical mailer gives prospects a tangible message when digital noise is high.

Qualified lead flow

Content syndication

CIENCE distributes high-value assets such as eBooks, whitepapers, and guides to in-market buyers, then uses MemoryAI signals to focus budget on accounts likely to convert.

Targeted content distribution

Content is distributed through multiple channels and targeted by interest and activity patterns.

MemoryAI intent insights

Online and offline behavior helps identify account-level buyer intent.

Qualified leads at scale

Campaign pacing and account matching help create MQL and SQL flow.

Field engagement

Local in-person visits

For select clients and markets, trained field representatives conduct on-site demos, consultations, or qualification meetings with local businesses.

Direct engagement

Meet prospects face to face for product demonstrations, qualification discussions, or consultations.

Bridge the trust gap

In-person visits add trust and relationship-building that digital-only engagement cannot always create.

Efficient scaling

Visits can run across major U.S. metro areas and coordinate with SDR outreach.

02 / Direct mail workflow

Direct mail connects physical attention to digital qualification.

CIENCE builds the target list, validates it, creates the mailer, sends it with unique codes, and routes recipients into a landing page and meeting path.

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01

ICP-based list building

Build a prospect list from your ideal customer profile so the mailer reaches the right audience.

02

MemoryAI validation

Validate and refine the list for accuracy and relevance.

03

Custom mailer creation

Design a mailer that fits your brand standards and value proposition.

04

Targeted delivery

Send mailers with unique codes linked to personalized landing pages.

05

Engagement and qualification

Recipients answer tailored BANT questions and can self-schedule a meeting.

03 / Direct mail benefits

Direct mail adds tactile proof to digital outreach.

01

Integrated omnichannel approach

Use direct mail as part of a broader strategy synchronized with digital channels.

02

Personalized engagement

Custom mailers and landing pages create a memorable prospect experience.

03

Higher conversion claims

The source page cites 6 to 12 percent conversion from mailers to qualified leads.

04 / Content syndication

Distribute high-value content to in-market buyers.

CIENCE uses content syndication to create qualified lead flow by placing digital assets in front of targeted prospects and matching interest back to accounts.

01

Targeted content distribution

Content is distributed through multiple channels and targeted by interest and activity patterns.

02

MemoryAI intent insights

Online and offline behavior helps identify account-level buyer intent.

03

Qualified leads at scale

Campaign pacing and account matching help create MQL and SQL flow.

Benefit

Reach new audiences

Reach targeted prospects who are actively looking for solutions like yours.

Benefit

Pipeline growth

Content syndication creates forecastable lead flow so sales can plan coverage.

Benefit

Refresh your marketable database

Add fresh leads that are ready to engage with your category.

05 / Local visits

Bridge digital engagement with in-person meetings.

For select clients and markets, CIENCE field representatives can conduct on-site demos, consultations, and qualification meetings with local businesses.

01

Direct engagement

Meet prospects face to face for product demonstrations, qualification discussions, or consultations.

02

Bridge the trust gap

In-person visits add trust and relationship-building that digital-only engagement cannot always create.

03

Efficient scaling

Visits can run across major U.S. metro areas and coordinate with SDR outreach.

Benefit

Higher conversion potential

Face-to-face meetings build trust and make value easier to understand.

Benefit

Tailored experience

Hands-on discussions make the value proposition more tangible.

Benefit

Unified sales approach

Local visits coordinate with SDR outreach and digital campaigns.

06 / Why CIENCE

Alternative channels need one operating owner.

CIENCE connects the physical, content, and field layers to the same SDR campaign instead of treating them as isolated tactics.

01

Omnichannel mastery

CIENCE blends direct mail, content syndication, and in-person visits into one customer experience.

02

Data-driven precision

MemoryAI helps connect digital and physical interactions to intent data.

03

Scalable programs

Additional channels can expand with the business and match the growth stage.

04

Expert execution

CIENCE handles content, targeting, mailer execution, field activity, and reporting details.

07 / Related services

Connect add-on channels to the broader outbound system.

01

Scaled Outbound

High-volume lead generation with multi-channel outreach.

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02

Campaign Strategy

AI-driven multi-channel campaigns targeting decision makers.

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03

Ad Management

LinkedIn ad management for B2B campaigns.

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04

Pricing

Transparent month-to-month plans without long-term contracts.

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08 / Next step

Extend your SDR campaign into physical, content, and field touchpoints.

We will map which add-on channels fit your audience, market, and campaign stage, then connect them to the SDR operating motion.

Book a meeting See pricing

Month to month. No long-term contracts. Cancel anytime.