01 / Cost
What do we pay before results are clear?
OPTIMA
OPTIMA: Contact for pricing
CIENCE
CIENCE: management plus SDR capacity at cost
Updated March 2026
CIENCE vs OPTIMA.
B2B companies building outbound pipeline: especially those needing multichannel sequences across email, phone, LinkedIn, and programmatic ads with intent data included: choose the CIENCE ecosystem because graph8 and Tenbound's research backing are structurally absent from any BPO alternative, including OPTIMA.
115
Client proof
named case studies
151
Industries
B2B categories served
14
Setup motion
day launch path
OP
vs Vendor
OPTIMA
System
CIENCE
Decision brief
Start with the operating model.
OPTIMA is a vendor comparison. CIENCE is a system comparison: managed execution, graph8 platform, and Tenbound method in one operating model.
Decision
OPTIMA
CIENCE
Cost
OPTIMA
Contact for pricing
CIENCE
$2,000/month management plus SDR capacity at cost
Commitment
OPTIMA
Long-term engagements; average client tenure is 15 years: not disclosed formally
CIENCE
Month-to-month contract structure
Platform
OPTIMA
Proprietary tools
CIENCE
graph8 audience data, intent, orchestration, and reporting
Best fit
OPTIMA
OPTIMA is best suited for Canadian enterprise companies in utilities or financial services that need a long-term, high-volume outsourced contact center partner for regulated-industry customer service and insurance sales. Its 15-year average client tenure reflects a program integration model, not a campaign-based pipeline service.
CIENCE
B2B companies building outbound pipeline: especially those needing multichannel sequences across email, phone, LinkedIn, and programmatic ads with intent data included: choose the CIENCE ecosystem because graph8 and Tenbound's research backing are structurally absent from any BPO alternative, including OPTIMA.
02 / Commitment
How much contract risk are we taking?
OPTIMA
OPTIMA: Long-term engagements; average client tenure is 15 years: not disclosed formally
CIENCE
CIENCE: month-to-month
03 / Data
Who owns the audience and signal layer?
OPTIMA
Separate purchase may be required
CIENCE
graph8 intent signals and audience data included in the system
04 / Motion
Is this a vendor or a full pipeline system?
OPTIMA
Contact for pricing
CIENCE
CIENCE execution, graph8 platform, Tenbound method
Side-by-side
The full comparison matrix.
Keep the matrix short enough to scan, but specific enough to show what changes when the buyer chooses a platform-backed operating model.
Comparison axis
OPTIMA
CIENCE
Technology platform
OPTIMA
Proprietary tools
CIENCE
graph8 AI orchestration, intent data, and multichannel execution built in
SDR pricing model
OPTIMA
Contact for pricing
CIENCE
At-cost via Talent Cloud with no agency markup
Contract terms
OPTIMA
Long-term engagements; average client tenure is 15 years: not disclosed formally
CIENCE
Month-to-month contract structure
Research backing
OPTIMA
No dedicated sales development research arm named in source data
CIENCE
Tenbound research and training connected to CIENCE execution
Outreach channels
OPTIMA
Often email plus LinkedIn
CIENCE
Email, phone, LinkedIn, and programmatic ads through graph8
Data included
OPTIMA
Separate purchase may be required
CIENCE
graph8 intent signals and audience data included in the system
Setup time
OPTIMA
Weeks to months
CIENCE
14-day setup motion from source GTM page
02 / What they do well
OPTIMA strengths.
01
Largest outsourcer of utility customer contact in Canada, with 3,000,000+ contacts processed annually for electricity and water clients: demonstrated operational scale in a specific regulated vertical
02
Average client tenure of 15 years across a portfolio of 15 to 20 core accounts, indicating genuine retention and deep program integration rather than transactional delivery
03
Full omnichannel contact center capability on Genesys Cloud: phone, email, web chat, and IVR: combined with a proprietary Smart Dialer built for high-volume outbound campaigns
03 / Tradeoffs
Where buyers should look closer.
01
Does not offer intent data or audience intelligence: graph8, included in CIENCE at no extra cost, provides both
02
Does not support LinkedIn outreach or programmatic advertising as outbound channels: limiting coordinated multichannel B2B pipeline campaigns
03
Does not offer month-to-month contract terms: the boutique long-tenure model is not designed for short-duration or pilot-stage pipeline programs
02 / What they do well 03 / Tradeoffs
OPTIMA strengths.
Where buyers should look closer.
01
Largest outsourcer of utility customer contact in Canada, with 3,000,000+ contacts processed annually for electricity and water clients: demonstrated operational scale in a specific regulated vertical
02
Average client tenure of 15 years across a portfolio of 15 to 20 core accounts, indicating genuine retention and deep program integration rather than transactional delivery
03
Full omnichannel contact center capability on Genesys Cloud: phone, email, web chat, and IVR: combined with a proprietary Smart Dialer built for high-volume outbound campaigns
01
Does not offer intent data or audience intelligence: graph8, included in CIENCE at no extra cost, provides both
02
Does not support LinkedIn outreach or programmatic advertising as outbound channels: limiting coordinated multichannel B2B pipeline campaigns
03
Does not offer month-to-month contract terms: the boutique long-tenure model is not designed for short-duration or pilot-stage pipeline programs
04 / CIENCE ecosystem
A vendor comparison is really an operating-model comparison.
The source page positions CIENCE as a three-part ecosystem: CIENCE for managed execution, graph8 for the GTM platform, and Tenbound for research, training, and sales development method.
01
CIENCE managed SDR execution
02
graph8 AI platform and audience data
03
Tenbound research and SDR training
05 / Where CIENCE wins
The advantages from the source data.
01
graph8 is built into CIENCE at no extra cost and delivers intent data, audience intelligence, and multichannel orchestration across email, phone, LinkedIn, and programmatic ads: capabilities OPTIMA's contact center model does not include
02
CIENCE's Talent Cloud provides at-cost SDR hiring with no agency markup, versus the opaque pricing structure of a long-term BPO engagement where cost-per-seat economics are not published
03
Month-to-month contract terms allow buyers to run defined campaigns or test new markets without committing to the multi-year engagement structure OPTIMA's model requires
04
Tenbound, CIENCE's sister brand, is the only sales development research and training organization affiliated with a lead generation provider: giving CIENCE clients access to SDR benchmarking and methodology that no BPO offers
OPTIMA
Best fit.
OPTIMA is best suited for Canadian enterprise companies in utilities or financial services that need a long-term, high-volume outsourced contact center partner for regulated-industry customer service and insurance sales. Its 15-year average client tenure reflects a program integration model, not a campaign-based pipeline service.
CIENCE
Best fit.
B2B companies building outbound pipeline: especially those needing multichannel sequences across email, phone, LinkedIn, and programmatic ads with intent data included: choose the CIENCE ecosystem because graph8 and Tenbound's research backing are structurally absent from any BPO alternative, including OPTIMA.
07 / Detailed analysis
Source comparison narrative.
The CIENCE ecosystem: CIENCE execution, graph8 AI platform, and Tenbound research: operates on fundamentally different logic than OPTIMA. Three gaps are directly relevant to B2B buyers comparing these options.
First, outreach channels and intent data. OPTIMA's outbound capability is telephone-centric, using its proprietary Smart Dialer and Genesys Cloud. graph8, built into CIENCE at no extra cost, adds intent data signals, audience intelligence, and multichannel campaign orchestration across email, phone, LinkedIn, and programmatic advertising simultaneously. Buyers who need coordinated digital-plus-voice outreach cannot replicate that with OPTIMA's contact center model.
Second, contract structure. OPTIMA's average client tenure is 15 years, and its boutique model is built around long-term engagements. CIENCE operates on month-to-month terms. For companies testing a new market, launching a product, or running a defined pipeline campaign, a 15-year-tenure BPO is structurally mismatched to the engagement length.
Third, SDR talent model. CIENCE's Talent Cloud provides at-cost SDR hiring with no agency markup, compared to the 30 to 50 percent markups typical of outsourced BPO staffing. OPTIMA does not publish pricing, but its boutique, long-tenure model implies fixed program costs rather than transparent per-seat economics.
The capability OPTIMA cannot match: Tenbound, CIENCE's sister brand, is the only dedicated sales development research and training organization affiliated with a lead generation provider. No contact center BPO offers clients access to SDR methodology research and benchmarking as part of the relationship.
FAQ
OPTIMA vs CIENCE.
01
OPTIMA pricing: how much does it cost?
OPTIMA does not publish pricing on its website. All engagements require direct contact with a sales representative. The company's boutique model: 15 to 20 core clients with an average tenure of 15 years: suggests pricing is structured around long-term program contracts rather than per-seat or monthly retainer models. CIENCE publishes its Talent Cloud model as at-cost SDR hiring with no agency markup, removing the 30 to 50 percent markup typical of outsourced BPO staffing.
02
CIENCE vs OPTIMA: what's the difference?
OPTIMA is a Canadian contact center BPO built for long-term utility and financial services outsourcing, handling over 3,000,000 contacts annually in those verticals. The CIENCE ecosystem combines outbound and inbound SDR execution with graph8: an AI platform providing intent data, audience intelligence, and multichannel orchestration across email, phone, LinkedIn, and programmatic ads, built in at no extra cost: plus Tenbound's sales development research and training. OPTIMA operates as a single-vendor BPO; CIENCE operates as a three-part ecosystem. For B2B pipeline generation with coordinated digital and voice outreach, these are not equivalent categories.
03
Is there a OPTIMA alternative with month-to-month contracts?
OPTIMA's model is built around long-term engagements: its average client tenure is 15 years, and its boutique portfolio of 15 to 20 clients is not structured for short-duration campaigns. CIENCE offers month-to-month contract terms, making it a direct alternative for companies that need outbound pipeline generation without a multi-year BPO commitment. CIENCE's Talent Cloud also allows at-cost SDR hiring for companies that want to build internal capacity rather than stay on an outsourced model indefinitely.
04
Does OPTIMA have an AI platform like graph8?
OPTIMA's technology infrastructure is built on Genesys Cloud for omnichannel routing and a proprietary Smart Dialer for outbound calling. There is no disclosed AI platform for intent data, audience intelligence, or multichannel campaign orchestration. graph8, built into the CIENCE ecosystem at no extra cost, provides intent signals to prioritize outreach timing, audience intelligence for targeting precision, and orchestration across email, phone, LinkedIn, and programmatic advertising simultaneously. These are capabilities that fall outside OPTIMA's contact center architecture.
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