Companies that need demand generation, SDR execution, intent data, and sales development methodology from a single ecosystem, without paying separate vendor markups for each layer, choose CIENCE. The combination of graph8 intent signals built in at no extra cost and Tenbound's research backing is not available from any single competing vendor, including ZDPM.
115
Client proof
named case studies
151
Industries
B2B categories served
14
Setup motion
day launch path
Vendor
Ziff Davis Performance Marketing
System
CIENCE
Decision brief
Ziff Davis Performance Marketing is a vendor comparison. CIENCE is a system comparison: managed execution, graph8 platform, and Tenbound method in one operating model.
Decision
Ziff Davis Performance Marketing
CIENCE
Cost
Ziff Davis Performance Marketing
Contact for pricing; legacy Salesify and DemandShore reviews describe services as 'quite pricey'
CIENCE
$2,000/month management plus SDR capacity at cost
Commitment
Ziff Davis Performance Marketing
Not disclosed
CIENCE
Month-to-month contract structure
Platform
Ziff Davis Performance Marketing
Proprietary tools
CIENCE
graph8 audience data, intent, orchestration, and reporting
Best fit
Ziff Davis Performance Marketing
Ziff Davis Performance Marketing is best suited for enterprise technology companies that need high-volume lead generation at scale and already have internal SDR or sales teams to work the output. Its content syndication reach through Ziff Davis media properties is a genuine differentiator for tech marketers running top-of-funnel programs across North America and Asia-Pacific.
CIENCE
Companies that need demand generation, SDR execution, intent data, and sales development methodology from a single ecosystem, without paying separate vendor markups for each layer, choose CIENCE. The combination of graph8 intent signals built in at no extra cost and Tenbound's research backing is not available from any single competing vendor, including ZDPM.
01 / Cost
Ziff Davis Performance Marketing
Ziff Davis Performance Marketing: Contact for pricing; legacy Salesify and DemandShore reviews describe services as 'quite pricey'
CIENCE
CIENCE: management plus SDR capacity at cost
02 / Commitment
Ziff Davis Performance Marketing
Ziff Davis Performance Marketing: Not disclosed
CIENCE
CIENCE: month-to-month
03 / Data
Ziff Davis Performance Marketing
Separate purchase may be required
CIENCE
graph8 intent signals and audience data included in the system
04 / Motion
Ziff Davis Performance Marketing
Custom project-based or retainer; pricing not published
CIENCE
CIENCE execution, graph8 platform, Tenbound method
Keep the matrix short enough to scan, but specific enough to show what changes when the buyer chooses a platform-backed operating model.
Comparison axis
Ziff Davis Performance Marketing
CIENCE
Technology platform
Ziff Davis Performance Marketing
Proprietary tools
CIENCE
graph8 AI orchestration, intent data, and multichannel execution built in
SDR pricing model
Ziff Davis Performance Marketing
Custom project-based or retainer; pricing not published
CIENCE
At-cost via Talent Cloud with no agency markup
Contract terms
Ziff Davis Performance Marketing
Not disclosed
CIENCE
Month-to-month contract structure
Research backing
Ziff Davis Performance Marketing
No dedicated sales development research arm named in source data
CIENCE
Tenbound research and training connected to CIENCE execution
Outreach channels
Ziff Davis Performance Marketing
Often email plus LinkedIn
CIENCE
Email, phone, LinkedIn, and programmatic ads through graph8
Data included
Ziff Davis Performance Marketing
Separate purchase may be required
CIENCE
graph8 intent signals and audience data included in the system
Setup time
Ziff Davis Performance Marketing
Weeks to months
CIENCE
14-day setup motion from source GTM page
Generates over 2 million leads annually, offering scale that few pure-play demand gen vendors can match for technology sector clients
Content syndication through Ziff Davis media properties gives ZDPM distribution access that independent lead gen firms cannot replicate
Omnichannel delivery including email, phone, digital, social, and programmatic display from a single vendor reduces coordination overhead for enterprise tech marketers
Does not offer an at-cost SDR staffing model; no published alternative to agency-margin talent acquisition
Does not include an AI-native intent and orchestration platform comparable to graph8 built into the engagement at no extra cost
Does not have an affiliated sales development research or training organization; no equivalent to Tenbound for methodology and SDR enablement
Generates over 2 million leads annually, offering scale that few pure-play demand gen vendors can match for technology sector clients
Content syndication through Ziff Davis media properties gives ZDPM distribution access that independent lead gen firms cannot replicate
Omnichannel delivery including email, phone, digital, social, and programmatic display from a single vendor reduces coordination overhead for enterprise tech marketers
Does not offer an at-cost SDR staffing model; no published alternative to agency-margin talent acquisition
Does not include an AI-native intent and orchestration platform comparable to graph8 built into the engagement at no extra cost
Does not have an affiliated sales development research or training organization; no equivalent to Tenbound for methodology and SDR enablement
The source page positions CIENCE as a three-part ecosystem: CIENCE for managed execution, graph8 for the GTM platform, and Tenbound for research, training, and sales development method.
01
02
03
01
graph8 delivers intent data, audience intelligence, and multichannel orchestration built into every CIENCE engagement at no extra cost, replacing the need for a separate ABM or intent data purchase
02
CIENCE Talent Cloud places dedicated SDRs at cost with no agency markup, a model ZDPM does not offer
03
Tenbound, the only lead gen company backed by dedicated SDR industry research, is part of the CIENCE ecosystem, giving clients access to methodology that extends beyond campaign execution
04
Month-to-month contract options contrast with ZDPM's undisclosed contract terms, giving clients flexibility that a media-parent-owned vendor is structurally less likely to provide
Ziff Davis Performance Marketing
Ziff Davis Performance Marketing is best suited for enterprise technology companies that need high-volume lead generation at scale and already have internal SDR or sales teams to work the output. Its content syndication reach through Ziff Davis media properties is a genuine differentiator for tech marketers running top-of-funnel programs across North America and Asia-Pacific.
CIENCE
Companies that need demand generation, SDR execution, intent data, and sales development methodology from a single ecosystem, without paying separate vendor markups for each layer, choose CIENCE. The combination of graph8 intent signals built in at no extra cost and Tenbound's research backing is not available from any single competing vendor, including ZDPM.
Comparing Ziff Davis Performance Marketing to the CIENCE ecosystem requires accounting for three structural differences that go beyond channel coverage.
First, technology infrastructure. ZDPM's proprietary tool, Company Store, is an ABM platform. The CIENCE ecosystem includes graph8, which delivers intent data, audience intelligence, and multichannel campaign orchestration across email, phone, LinkedIn, and programmatic ads, all built in at no extra cost. Clients do not need to purchase a separate intent data subscription or ABM tool to run a campaign.
Second, SDR talent economics. ZDPM does not publish a Talent Cloud or at-cost staffing model. CIENCE's Talent Cloud places dedicated SDRs at cost, with no agency markup, meaning clients avoid the 30 to 50 percent margin that traditional staffing and outsourced SDR agencies embed into their pricing. For technology companies that want to build an internal function rather than rent output, this model does not exist at ZDPM.
Third, research and methodology backing. No other lead generation company in the market has an affiliated sales development research organization. CIENCE is backed by Tenbound, which produces dedicated SDR industry research, training, and methodology. ZDPM, as a media-parent-owned demand generation unit, has no equivalent resource for clients who want to understand why a given outreach strategy works, not just that it does.
The one capability the CIENCE ecosystem offers that ZDPM cannot match is a structured path from demand generation through SDR hiring, training, and methodology, all within a single vendor relationship across CIENCE, graph8, and Tenbound.
01
Ziff Davis Performance Marketing does not publish pricing on its website. Prospective clients must contact their sales team for a quote. Reviews from clients of legacy brands Salesify and DemandShore, both acquired by ZDPM, describe the services as 'quite pricey.' CIENCE publishes structured pricing for its SDR services and Talent Cloud, and graph8's intent data and orchestration platform is included at no extra cost rather than billed as an add-on.
02
ZDPM is a demand generation and content syndication business owned by a publicly traded media company, focused on delivering lead volume primarily to technology sector clients. The CIENCE ecosystem is three connected layers: CIENCE for outbound and inbound SDR execution, graph8 for AI-driven intent data and multichannel orchestration built in at no extra cost, and Tenbound for sales development research and training. ZDPM generates leads. The CIENCE ecosystem generates pipeline and also helps clients build and train the internal function to work it, with 115 named case studies across 151 B2B industries and clients including Microsoft, Google, Uber, Salesforce, and Nasdaq.
03
ZDPM does not disclose its contract terms publicly. CIENCE offers month-to-month engagement options, which is structurally unusual in the demand generation and outsourced SDR market where multi-month lock-ins of six to twelve months are standard. For buyers who want to validate program performance before committing to a longer term, the CIENCE model presents a lower-risk entry point, with campaigns launching in approximately 14 days.
04
ZDPM operates a proprietary ABM tool called Company Store and provides B2B buying intent signals as a service. These are positioned as deliverables rather than a platform clients interact with directly. graph8, built into the CIENCE ecosystem at no extra cost, provides intent data, audience intelligence, and multichannel campaign orchestration across email, phone, LinkedIn, and programmatic ads as an active platform layer. Clients do not pay a separate license fee for graph8, and it is not a standalone product they must integrate with a third-party execution vendor.
Philadelphia-area contact center and telesales outsourcer specializing in B2B audience development and outbound calling since 1986
Sales performance consulting and outsourced sales development for small to mid-market B2B companies
Outsourced appointment setting via email and direct mail, now operating as a division of Abstrakt Marketing Group since July 2021
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