BigBox Lighting Case Study

Key takeaways

BigBox Lighting averaged 600 highly qualified leads per month across niche facilities verticals, including industrial warehouse operators and aerospace contacts. CIENCE delivered targeted research lists, tailored multi-persona email campaigns, and dedicated project management throughout. The partnership grew from initial B2B data research into a full outbound SDR program spanning multiple messaging approaches and job title segments.

Client spotlight

"I've found their level of service to be excellent throughout the whole process. They're very responsive and get in touch immediately."

Matthew Zullo Co-Founder

How A Facilities Services Firm Generated Over 600 Qualified Leads A Month With CIENCE

About BigBox Lighting

BigBox Lighting is a Lighting as-a-Service (LaaS) company and direct sales arm of Foreverlamp®. BigBox Lighting provides businesses like industrial warehouses, convention centers, and other large facilities, with lighting services that reduce their energy usage by 50% to 60% percent with zero upfront costs.

Matthew Zullo

Co-Founder of BigBox

Industry

Facilities Services

Website

foreverlamp.com/

The niche map

BigBox sells lighting as a service into narrow facilities verticals: industrial warehouses, convention centers, and aerospace. Accurate contacts in these corners were the hard part, and the reason BigBox came to CIENCE.

Challenges & Scope

BigBox Lighting came to CIENCE initially for lead research in relevant fields like warehouse owners and aerospace. They were struggling to find accurate data in these niche industries. After CIENCE proved successful with their research, BigBox further expanded their relationship to outbound sales material and email campaigns.

Matthew Zullo, Co-Founder of BigBox, stated "CIENCE would come up with well-researched lists of people within organizations that are either decision makers or influencers of decision makers for our particular pitch. Using those lists, they'd draft email content that we'd further edit. The campaigns would go out and they'd report the results back to us. They consistently updated a campaign data spreadsheet to track progress in real-time."

The outbound loop

The engagement grew from lead research into a full loop: CIENCE built researched lists, drafted email copy BigBox edited, ran the campaigns, and reported results back on a live spreadsheet. Every cycle fed the next.

Why CIENCE

CIENCE worked on multiple campaigns for BigBox Lighting using various messaging approaches tailored to very specific and niche job titles. By learning the pain points for each persona, CIENCE was able to craft messages which directly impacted these titles in their day to day work.

These efforts generated high-quality responses and quality meetings. Throughout every campaign, CIENCE provided a Project Manager to keep the client up to date on all deliverables and performance.

"Our main point of contact quickly understood the product and the message we wanted to communicate. That adaptability was remarkable considering they likely have to switch mindsets frequently when working on different projects."

One message per persona

CIENCE did not send one campaign. It learned the pain points of each niche job title, then wrote a message that hit that title's daily work. Many personas, each addressed on its own terms.

Results

CIENCE generated an average of 600 highly qualified leads per month for BigBox with job titles like Presidents, Logistics Manager, VP Marketing, Chief Operating Officer, Maintenance/ Procurement Managers, Owners, Director-Supply Chain, Director-Operations and Avionics Managers.

600 a month

The tailored, per-persona outbound averaged 600 highly qualified leads every month, decision makers and their influencers across the facilities niches BigBox could not reach before.

Frequently Asked Questions

How many qualified leads did BigBox Lighting generate with CIENCE?

BigBox Lighting generated an average of 600 highly qualified leads per month through CIENCE's outbound sales development services. These leads spanned senior decision-makers and influencers including Presidents, VPs of Marketing, COOs, Directors of Operations, and Avionics Managers in the facilities services sector.

What services did CIENCE provide to BigBox Lighting?

CIENCE provided targeted B2B contact research, outbound email campaign strategy and copywriting, and dedicated project management. The engagement began with data research for niche verticals like warehouse owners and aerospace companies, then expanded into full outbound SDR execution with tailored messaging for multiple buyer personas.

Why did BigBox Lighting choose CIENCE for B2B lead generation?

BigBox Lighting struggled to find accurate contact data in highly niche industries before partnering with CIENCE. CIENCE's ability to quickly understand a complex product offering and adapt messaging for specific personas made them an ideal fit for BigBox's specialized Lighting as-a-Service solution.

What types of companies and job titles did CIENCE target for BigBox Lighting?

CIENCE targeted facilities decision-makers at industrial warehouses, convention centers, and aerospace companies. Key job titles included Presidents, Logistics Managers, VP of Marketing, Chief Operating Officers, Maintenance and Procurement Managers, Owners, Directors of Supply Chain and Operations, and Avionics Managers.