How CIENCE Re-imagined Lead Generation For Conquest Imagining
About Conquest Imaging
Conquest Imaging was founded in 2000 to fill a need in the industry for third-party, ultrasound service excellence. Since then, Conquest Imaging has become the total ultrasound solution for healthcare providers nationally through quality parts, probes, repair, complete service programs, and 24/7 technical support.
As a leading ultrasound distributor, Conquest Imaging provides machines and machine parts to hospitals, medical facilities, and imaging centers around the country. They maintain a diverse selection of ultrasound systems, peripherals, and components.
Additionally, Conquest Imaging has several medical imaging repair technicians that can perform preventative ultrasound machine repair services. And they offer a training program that teaches their clients how to deliver high-quality service and support.
Challenges & Scope
ICP: Hospitals, Imaging Centers, Biomedical Companies
Product: Ultrasound distribution and service company
CIENCE Technologies coordinates the lead generation efforts for Conquest Imaging. After researching appropriate industries and clients, CIENCE transfers qualified leads to Conquest Imaging's internal team to pursue.
Why CIENCE
"They were very helpful, attentive, and they made me feel valued." to Jacqueline Guerra, Marketing Communications Manager.
Conquest Imaging initially chose to work with CIENCE because they were experiencing a downward trend in inbound traffic. They wanted to explore outbound strategies as a potential way to raise revenue. They didn't have the internal resources required to achieve their goals and, while exploring outbound assistance, contacted CIENCE.
"CIENCE explained all their services before we started an official contract, and they got ahead of the learning curve early," says Jacqueline Guerra. "They were very friendly, and they assured me that I could be as involved or as distant as I wanted or needed to be. I shared all our offerings and target marketing, including our messaging, dynamic content, and automated programs. We outlined the gaps in our strategy, and they set up a plan".
Results
Conquest Imaging and CIENCE first partnered in March 2019. Jacqueline Guerra explains, "Every week, they gave us an update on the results at every level. They sent us a lot of data, including feedback, correspondence, and qualified leads."
Conquest Imaging had an order within the first month of our partnership.
Within three months, they had gained three new clients and secured several additional transactions.
"CIENCE is a very responsive company," says Jacqueline Guerra. "Whenever I had a question, they would write back quickly. They asked the right follow-up questions and often had all the information they needed within an hour."
Frequently Asked Questions
How many new clients did Conquest Imaging gain through their partnership with CIENCE?
Conquest Imaging secured 3 new clients within the first three months of working with CIENCE. They also closed their first order in the very first month of the partnership and completed several additional transactions in that same period.
Why did Conquest Imaging choose CIENCE for lead generation?
Conquest Imaging was experiencing a downward trend in inbound traffic and lacked the internal resources to pursue outbound strategies on their own. After evaluating options they chose CIENCE for their transparent onboarding process and flexible engagement model, which allowed their team to be as involved or hands-off as needed.
What results did Conquest Imaging achieve with CIENCE outbound lead generation?
Conquest Imaging achieved rapid early results: a first closed order within month one and three new clients within three months of starting with CIENCE in March 2019. CIENCE provided weekly updates throughout the engagement, including qualified leads, client feedback, and full correspondence records.
What types of companies did CIENCE target on behalf of Conquest Imaging?
CIENCE researched and targeted hospitals, imaging centers, and biomedical companies for Conquest Imaging. Conquest Imaging serves these healthcare providers nationally with ultrasound machine distribution, parts, preventative repair services, and 24/7 technical support programs.
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