How CIENCE Generates Leads and Conducts Orchestrated Outbound Marketing Campaigns for eLearning Brothers
About eLearning Brothers
eLearning Brothers' mission is to create eLearning awesomeness. Their clients become rock stars when they subscribe to the most amazing eLearning Template Library on the planet. The Template Library can help them build content that is engaging, interactive, and inspiring. They offer games, interactions, layouts, scenarios, navigation players, characters, and more.
eLearning Brothers also specializes in custom-designed eLearning that delights their customers with deeply immersive and visually explosive eLearning experiences! They help companies create online learning twice as fast, and make it twice as effective and more engaging for your learners. Their team has developed eLearning templates and courses for major Fortune 500 companies, and won a number of industry awards, including a Brandon Hall award.
Challenges & Scope
ICP: C-Levels, VPs, Instructional Developers and Designers at SMBs, newer Fortune 500 companies in the Medical, Healthcare, and Manufacturing industries.
Product: Templatized immersive eLearning experiences.
CIENCE Technologies coordinates the lead generation efforts for eLearning Brothers. After researching appropriate industries and clients, they conduct orchestrated outbound marketing campaigns.
Why CIENCE
"If you need to outsource, CIENCE is a good choice." to Christie Calahan, Director of Marketing
eLearning Brothers sought out CIENCE to help with telemarketing and outbound marketing efforts to supplement their inbound efforts. They were looking for "Sales assessments, appointment setting, new business, refining marketing messaging as well as prospecting," says Enrico Lamberti, Director of Sales.
The partnership began in May 2019. CIENCE conducted research and delivered lead lists for approval to eLearning Brothers based on their ICP. After eLearning Brothers selected the exact accounts they wanted to penetrate, CIENCE orchestrated and conducted outbound marketing campaigns including email templates, social media outreach, and cold-calling scripts.
Results
The partnership yielded positive results for eLearning Brothers almost immediately. Enrico Lamberti, Director of Sales, relates that CIENCE is, "extremely organized, had a system in place to plug us right into. Weekly meetings and progress reports. Detailed analytics."
Christie Calahan, Director of Marketing, says, "the account management team is extremely professional, and their reporting capabilities are outstanding. They also do a great job on landing page design and graphics."
eLearning Brothers and CIENCE honed and refined their strategy and messaging to focus and optimize outbound campaigns. After only a few months of outreach, Calahan said, "we hired CIENCE for appointment setting, and now they generate up to 1/3 of our demos a month."
Frequently Asked Questions
How many appointments did eLearning Brothers get with CIENCE?
Within a few months of the partnership launching in May 2019, CIENCE was generating up to one-third of eLearning Brothers' total monthly demos. The program began with ICP research and lead list delivery before scaling into full outbound campaign execution.
What outbound services did CIENCE provide to eLearning Brothers?
CIENCE ran orchestrated outbound marketing campaigns for eLearning Brothers that included email templates, social media outreach, and cold-calling scripts. CIENCE also handled landing page design and graphics, and delivered detailed weekly analytics and progress reports.
Who was eLearning Brothers' target customer for the CIENCE campaign?
The ideal customer profile (ICP) focused on C-Level executives, VPs, Instructional Developers, and Designers at SMBs and Fortune 500 companies in the Medical, Healthcare, and Manufacturing industries seeking templatized or custom-designed eLearning solutions.
Why did eLearning Brothers choose CIENCE for lead generation?
eLearning Brothers chose CIENCE to supplement their inbound efforts with telemarketing, appointment setting, new business prospecting, and marketing message refinement. Director of Sales Enrico Lamberti noted that CIENCE was extremely organized, had a proven system to onboard them quickly, and provided detailed analytics with regular reporting.
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