How CIENCE Generates Leads and Researches For Global Perspective Speakers & Events

Key takeaways

Global Perspective Speakers & Events (GPS), a premier speaker booking and event consulting firm, partnered with CIENCE in January 2019 to overcome stagnant lead generation. CIENCE deployed multi-channel outbound campaigns: including cold email, call sequences, and pipeline management: targeting diversity, educational equity, and CSR event producers. The collaboration revived GPS's sales pipeline and delivered accurate, high-volume contacts critical for a business with a sales cycle ranging from three months to a full year.

Cream line-engraving portrait of Jeremy Barry, CEO at Generates Leads and Researches For Global Perspective Speakers & Events. — Client spotlight
"The lead generation was very helpful and contacts were accurate and current. As a small business, we did not have the bandwidth to generate leads in high volume without CIENCE."

Jeremy Barry CEO

About Global Perspective Speakers & Events

Global Perspective Speakers & Events (GPS) is a premier international consulting firm focusing on innovative strategies for the public speaking industry. Their primary clients are event producers and talent-buyers searching for mid to high-level talent with topical relevance and audience relatability. GPS helps to successfully navigate live-appearance agreements for its clients while alleviating the migraines associated with the booking and logistical planning processes.

Jeremy BerryCEO

Challenges & Scope

ICP: Producers and talent buyers in the realm of diversity, educational equity, social justice, and corporate social responsibility.

Product: Speaker and talent booking services; event planning and logistics.

CIENCE Technologies coordinates the lead generation efforts for GPS. After researching appropriate industries and clients, they conduct cold-email campaigns.

The campaign, end to end

CIENCE built the whole outbound motion for GPS: sales copy, sequence design, then email and call campaigns running into managed pipeline. A small team outlined its targets and CIENCE ran the rest.

Why CIENCE

"CIENCE has helped us solve stagnation in lead generation."

Jeremy Barry, CEO of GPS

The CIENCE team assisted GPS with the development and deployment of an aggressive sales campaign which consisted of sales copy, sequence design, email/call campaigns, lead gen, and pipeline management.

After GPS outlined their specific targets, CIENCE created and conducted several multi-channel outbound marketing campaigns for the company.

From stalled to moving

GPS came to CIENCE to solve stagnation in lead generation. A flat internal line turns into a rising one once CIENCE runs the aggressive outbound campaign the small team could not staff on its own.

Results

CIENCE and GPS's partnership began in January 2019. After several months of collaboration on multiplied outbound campaigns, GPS saw that the efforts in targeting qualified leads for GPS and securing appointments helped revive and refine sales efforts. With the GPS sales cycle varying from three months to an entire year, gaining a higher volume of good contacts was invaluable.

"The lead generation was very helpful and contacts were accurate and current," said Barry. "As a small business, we did not have the bandwidth to generate leads in high volume without CIENCE."

GPS said the collaboration helped them achieve high volume sales outreach.

Feeding a long cycle

GPS's sales cycle runs three months to a full year, so a healthy pipeline depends on constant volume. CIENCE kept accurate, current contacts flowing in the whole way through, which a small team could not do alone.

Frequently Asked Questions

What lead generation results did Global Perspective Speakers & Events achieve with CIENCE?

Global Perspective Speakers & Events saw a significant revival and refinement of their sales pipeline after partnering with CIENCE starting in January 2019. CIENCE delivered a high volume of accurate, current contacts: which was invaluable given GPS's sales cycle ranges from three months to a full year. The partnership enabled GPS to scale outbound outreach beyond what their small internal team could manage alone.

What services did CIENCE provide to Global Perspective Speakers & Events?

CIENCE provided end-to-end outbound sales development for GPS, including sales copy creation, sequence design, email and call campaigns, lead generation, and pipeline management. Multiple multi-channel outbound marketing campaigns were deployed targeting GPS's specific ideal customer profiles: producers and talent buyers focused on diversity, educational equity, social justice, and corporate social responsibility.

Why did Global Perspective Speakers & Events choose CIENCE for lead generation?

GPS chose CIENCE to solve stagnation in their lead generation efforts. As a small business, GPS lacked the internal bandwidth to generate leads at the high volumes needed to keep their pipeline healthy. CIENCE's ability to rapidly build and execute aggressive outbound campaigns gave GPS access to scale they could not achieve on their own.

What industry does Global Perspective Speakers & Events operate in and who are their target clients?

Global Perspective Speakers & Events is an international consulting firm in the entertainment and public speaking industry. Their target clients are event producers and talent buyers: particularly those seeking mid-to-high-level speakers for events centered on diversity, educational equity, social justice, and corporate social responsibility. GPS also handles live-appearance agreements and event logistics for its clients.