About Emperitas
Emperitas provides actionable business intelligence for B2B & B2C companies in the financial, eCommerce, health, SaaS, and consumer product verticals using a proprietary process of qualitative and quantitative research. Emperitas uses whatever information clients already have and whatever is publicly available to help generate their product.
Emperitas launched with the singular goal of providing faster market research and deeper data science to their markets.
Challenges & Scope
ICP: Financial and Consumer products.
Product: Subscription-based data analytics and business intelligence for B2B & B2C companies in the financial, eCommerce, health, SaaS, and consumer product verticals.
CIENCE Technologies coordinates the lead generation efforts for Emperitas. After researching appropriate industries and clients, they conducted multi-channel, 'cold' outbound campaigns.
Why CIENCE
In May of 2017, Emperitas leaned on CIENCE to help resolve setbacks to their business development efforts. This work entailed optimizing their sales cycle, creating and targeting leads based on Emperitas ideal customer profile (ICP), conducting market research, and generating quality leads. At the end of this research, CIENCE created and conducted multi-channel outbound marketing campaigns targeting those ideal new leads.
"We chose CIENCE because we were impressed with the technology it was built on for lead-generation, the quality of leads proposed to us, the targeting capabilities, and campaign execution strategies"
Results
After CIENCE and Emperitas' collaboration, the outbound campaigns resulted in positive returns for quarterly sales goals and also built bigger brand awareness for Emperitas' among their ideal customers.
"CIENCE has helped us develop successful campaigns to target our ideal client, streamline our sales pipeline, and expand our reach to prospective clients"
With CIENCE's impressive iterative testing on campaign objectives and agile research approach, Emperitas' and CIENCE collaborated well together. CIENCE integrated smoothly with Emperitas' executive and sales team and prioritized communication surrounding the achievement of objectives outlined in the cooperative agreement.
"CIENCE is an ally you want as you formulate your business objectives or campaigns! Their professionalism is outstanding. They respect your time and always search for solutions that are in your best interest to reach your goals," said Pesci. "Nobody has been better suited to our service capabilities modeling and needs of the organization."
Frequently Asked Questions
What results did Emperitas achieve by working with CIENCE?
Emperitas saw positive returns against quarterly sales goals and built stronger brand awareness among their ideal customers in the financial, eCommerce, health, SaaS, and consumer product verticals. CIENCE's iterative testing on campaign objectives helped streamline Emperitas' sales pipeline and expand their reach to prospective clients.
Why did Emperitas choose CIENCE for lead generation?
Emperitas selected CIENCE based on the technology powering its lead-generation platform, the quality of proposed leads, the precision of its targeting capabilities, and the strength of its campaign execution strategies. CEO Luciano Pesci noted that CIENCE impressed them from the outset with both its tools and its approach.
How did CIENCE approach the outbound campaigns for Emperitas?
CIENCE began by researching appropriate industries and building an ideal customer profile (ICP) focused on financial and consumer product companies. From that foundation, CIENCE created and executed multi-channel cold outbound campaigns targeting those ICP-matched prospects, optimizing the campaigns iteratively throughout the engagement.
How did CIENCE integrate with the Emperitas team?
CIENCE embedded directly with Emperitas' executive and sales team rather than operating as a siloed vendor. The team prioritized communication around shared objectives, learned Emperitas' proprietary research methods, and aligned campaign strategies to the company's specific business development goals.
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