How CIENCE's Lead Generation and Orchestrated Outbound Marketing Efforts Exceeded Own The Room's Expectations
About Own The Room
Own The Room is a training company like no other. They bring a uniquely experiential approach to learning & development; using their highly interactive and innovative methodology, their expert Coaches keep participants so energized and entertained that participants may not even realize they're at training. Whether training virtually or in-person, trainees are armed with real-life knowledge and skills they can apply immediately.
Since founding in 2011, Own The Room has partnered with more than 200 companies in 46 countries and 7 languages, supporting individuals and teams with the breakthrough skills they need to drive progress, increase efficiency, and improve collaboration to all while boosting their bottom line.
Challenges & Scope
ICP: Pharmaceutical, Consumer Packaged Goods, Telecommunications, Financial Services, Professional Services focused on Advertising & Consulting, Consumer Electronics.
Product: Unique, experiential, professional training, and coaching.
CIENCE Technologies coordinates the lead generation efforts for Own The Room. After researching appropriate industries and clients, they conduct orchestrated outbound marketing campaigns.
Why CIENCE
"They are quick with problem-solving and continue to offer suggestions until we are satisfied."
Own The Room sought an outsourced lead generation agency and partnered with CIENCE in March 2019. CIENCE conducted research and delivered lead lists for approval to Own The Room based on their ideal customer profile. Own The Room identified the accounts they wanted to penetrate and CIENCE developed orchestrated, multi-channel outbound marketing campaigns to qualify leads and set meetings.
They collaborated together to optimize the messaging before outreach commenced. "The team at CIENCE is flexible, attentive, and extremely organized. They are willing to do whatever it takes to achieve our goals," says Lisa Reissman. And Emma McVearry, Associate Marketing Manager at Own The Room says, "the team at CIENCE is clearly passionate about helping us achieve our goals."
Results
From the outset, Own The Room realized positive results. "CIENCE reached our target goal in a 3-month trial," says Lisa Reissman, Senior Inside Sales Manager.
CIENCE set appointments at a rate that Own The Room did not expect. "CIENCE is providing Outbound services at a volume that our team could not handle," says Reissman. "The benefit is allowing our sales team access to new companies and help generate new business in our pipeline."
Frequently Asked Questions
What results did Own The Room achieve with CIENCE?
CIENCE reached Own The Room's target appointment goal within a 3-month trial period. The outbound program generated meetings at a volume that Own The Room's internal sales team could not have produced on its own, opening doors to new companies and expanding their pipeline.
How did CIENCE generate leads for Own The Room?
CIENCE researched and built lead lists based on Own The Room's ideal customer profile, then developed orchestrated, multi-channel outbound marketing campaigns to qualify prospects and set meetings. Own The Room identified target accounts and the two teams collaborated to optimize messaging before outreach began.
Which industries did CIENCE target for Own The Room?
CIENCE focused outbound campaigns on pharmaceutical, consumer packaged goods, telecommunications, financial services, and professional services companies: specifically those in advertising, consulting, and consumer electronics.
Why did Own The Room choose CIENCE for outsourced lead generation?
Own The Room needed an outsourced lead generation partner capable of running high-volume, multi-channel outbound campaigns at a scale their internal team couldn't support. They selected CIENCE for its flexibility, responsiveness, and structured approach to research and campaign execution.
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