About Paralect
Paralect is a results-oriented digital engineering company that helps small and medium-sized companies successfully embark on global expansion with products that drive innovation and make a better tomorrow happen today. They focus on the outcome of their engineering products to meet and exceed client expectations as if it was their own business. With their customer-first experience, they get to know the "why" behind their clients' work in order to help invest in their success.
Challenges & Scope
ICP: Small to medium-sized Fintech, Banking, Cryptocurrency, Healthcare, Real Estate, Marketing, Social, Logistics, Education businesses.
Product: Innovative digital products for business development.
CIENCE Technologies coordinates the lead generation efforts for Paralect. After researching appropriate industries and clients, they conducted several orchestrated outbound marketing campaigns.
Why CIENCE
"CIENCE gave us valuable and appropriate leads and connections that will help grow our business both now and into the future."
Paralect enlisted CIENCE to expand its outreach several directions and increase B2B lead generation beginning in August 2018. During the partnership, CIENCE conducted marketing research to filter prospective leads and then orchestrated several cold email outreach campaigns directed at the ideal companies that Paralect had set its sights on as potential new clients.
The two firms collaborated well together with CIENCE's constant communication, adept organization, scheduling, reporting, and documentation of progress throughout all phases of the contract, from Ideal Customer Profile (ICP) development to the final execution process.
"The CIENCE team is always willing to explain, shift, or clarify the methods they use and tailor them directly to our needs," said Schetnikovich. All the steps of the campaign were well organized, executed, documented, and reported in a timely manner.
Results
According to Paralect, CIENCE's research and outreach paid off immensely with results that exceeded their initial expectations.
"Their team efficiently delivered results in all these campaigns including research, correspondence, and reporting," said Schetnikovich. "They were a great supplement to our sales and outreach team."
CIENCE's research and outbound campaigns immediately revealed relevant leads and impactful results, reaching the target audiences identified in Paralect's Ideal Customer Profile. In fact, CIENCE's outbound campaigns resulted in high-quality leads and conversion rates far above industry averages based on Paralect's ICP.
"The first was for client lead generation with certain key attributes. Along with this, they orchestrated outreach campaigns in partnership and marketing collaboration vectors as well"
According to Paralect, the company enjoyed partnering with CIENCE so much they would not hesitate to recommend their services to businesses in need of supplemental outbound marketing services.
Frequently Asked Questions
What results did Paralect achieve with CIENCE?
CIENCE's outbound campaigns delivered high-quality leads and conversion rates far above industry averages based on Paralect's Ideal Customer Profile. The campaigns spanned client lead generation, partnership outreach, and marketing collaboration vectors, all of which exceeded Paralect's initial expectations in both quality and quantity.
What services did CIENCE provide for Paralect?
CIENCE conducted ICP research to identify and filter ideal target companies across industries including Fintech, Banking, Cryptocurrency, Healthcare, Real Estate, and Education. They then orchestrated multiple cold email outreach campaigns with consistent communication, scheduling, reporting, and documentation throughout every phase of the engagement.
How did Paralect describe working with the CIENCE team?
Paralect CEO Dmitry Schetnikovich highlighted CIENCE's constant communication, organization, and willingness to tailor their methods to Paralect's specific needs. He described CIENCE as a great supplement to their internal sales and outreach team, noting that all campaign steps were well organized, executed, documented, and reported on time.
Would Paralect recommend CIENCE to other businesses?
Yes: Paralect stated they would not hesitate to recommend CIENCE's services to any business in need of supplemental outbound marketing. The partnership began in August 2018 and consistently delivered results that surpassed expectations, prompting Paralect to endorse CIENCE both for lead generation volume and the quality of client relationships built.
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