About Taivara
Taivara is a small digital firm that builds game-changing apps, websites, web apps, and IoT products for companies in security-conscious industries. Taivara has successfully helped companies across the U.S. with digital product co-creation for more than 10 years.
Challenges & Scope
ICP: Cybersecurity and utility companies.
Product: New technology solutions and software development.
CIENCE Technologies coordinates the lead generation efforts for Taivara. After researching appropriate industries and clients, they conduct cold-email campaigns on their behalf.
Why CIENCE
CIENCE first gained Taivara's interest through cold-email outreach, ultimately using this method as an example of how they could be of service to Taivara. Beginning in April 2018, Taivara chose to team up for an email outreach campaign using their own provided copy. Outreach was further supplemented with LinkedIn and phone touches.
With no set goal in mind, Taivara was open to exploring what could happen through lead generation and research. Mark Ruf, Product Manager & Head of Marketing, noted that "Their project management style is excellent. CIENCE Technologies is full of responsive workers that are willing to try new things. In the beginning, we had a lot of things that needed tweaking and moving around. They were prepared to change things at the drop of a hat."
Results
Citing a change in leadership on their side, Taivara ultimately decided to wrap up outreach efforts but continues to collaborate with the research team at CIENCE. "I was impressed with the research aspect and how well they can take a specific target and turn it into results. Other lead generation companies will ask for information and filter keywords through their database. CIENCE Technologies gets a lot more detailed than their competitors," says Mark.
As for recommending CIENCE, Mark believes the lead generation company does great work. "I would suggest having your target and messaging well-defined before an engagement starts. Once you get through that, then everything else should be good to go."
Frequently Asked Questions
What services did CIENCE provide to Taivara?
CIENCE ran a full multi-channel outbound campaign for Taivara beginning in April 2018, including cold-email outreach using Taivara's own copy, supplemented by LinkedIn and phone touches. CIENCE also handled prospect research to identify and target companies in cybersecurity and utility industries.
What results did Taivara achieve with CIENCE?
Taivara gained qualified outreach activity and high-quality prospect research targeting cybersecurity and utility companies. While outreach efforts wrapped up due to a leadership change on Taivara's side, they continued to work with CIENCE's research team, indicating ongoing value from the data and targeting work.
How does CIENCE's research approach differ from other lead generation companies?
According to Taivara's Head of Marketing Mark Ruf, most lead generation companies filter keywords through a database, while CIENCE provides significantly more detailed and tailored research. CIENCE takes a specific target profile and builds precise prospect lists rather than relying on generic database filtering.
What advice did Taivara share for companies considering CIENCE for lead generation?
Taivara's Mark Ruf recommends that companies have a clearly defined target audience and messaging strategy before starting an engagement with CIENCE. Once those foundational elements are in place, CIENCE's team: known for responsiveness and willingness to iterate: can deliver strong results.
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