How A Boutique Hospitality Business Closed $200k In A Few Months With CIENCE
About Travel Tripper
Travel Tripper is a hotel tech provider and strategic digital partner helping hotels worldwide to increase direct bookings and maximize revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper supports hotels to dominate from search to stay with its complete suite of solutions, including booking engine and CRS, web design and development, and digital marketing management.
Patrick J. McIntyre
Senior Director of Sales
Industry
Hospitality
Website
Challenges & Scope
Travel Tripper started using CIENCE because they needed help with lead generation. They faced many problems and challenges after moving to Salesforce as a small organization that was lacking bandwidth.
Patrick J. McIntyre, Senior Director of Sales: "It became an urgency for us, and we tried for a long time to find the right company to help us, before finding CIENCE. The first part of our engagement was more of a test to see whether or not we could work with and trust a remote, third-party vendor with our information."
CIENCE is a global organization with offices on four continents. Through servicing 100+ industries in our short history, we've learned to build trust quickly despite great distance and different time zones.
Why CIENCE
"CIENCE is responsible for identifying prospect companies for the customer, enriching data elements, and conducting custom or on-demand research. They're also responsible for calling or emailing prospects on customers' behalf, managing drip nurture campaigns, delivering templates and scripts for approval, and scheduling meetings through various mediums."
On average, CIENCE typically researches 500 contacts for Travel Tripper per month. All of which are MQL's. CIENCE sets ~15 high-value appointments set a month on average, including demo requests and inbound leads that come from the demo form.
"They also provide follow-up work from trade-shows, conduct phone-related research, and qualify prospects. In terms of administrative support, they provide data cleansing for our Salesforce CRM [customer relationship management], sales funnel reporting and organization, sales data entry and review, internal scheduling and organization, and gathering and reporting KPIs [key performance indicators]."
CIENCE has helped Travel Tripper with eight events in the past seven months. At these events, CIENCE helped set up sales meetings for Travel Tripper at different trade-shows and conferences.
"I feel as though we're on the same team, and I'm happy with the service I receive from them. My favorite thing is that they bring to our relationship highly qualified leads."
Results
For B2B Lead generation, the daily routine is essential to drive results. You need to generate a fair number of leads and reach out to them on a daily basis. Beginning many conversations pays off at the end of the day.
"We assign projects to them on a weekly basis during meetings with our Marketing Director, our representatives from CIENCE, and my colleague in the U.K. We do a review of the prior week's work, and then give and receive feedback. This includes looking at how calls worked out in terms of appointments and campaign metrics, bounce rates, open rates, and confirmed appointments. We then figure out next week' strategy; however, if we're attending a trade show, we try to provide CIENCE with lists as far in advance as possible."
This daily routine carried out by our dedicated team results in conversions. We turn the generated leads into appointments and then pass them to your sales team.
"My favorite thing that they bring to our relationship is qualified leads."
Frequently Asked Questions
How much revenue did Travel Tripper close with CIENCE's help?
Travel Tripper closed approximately $50,000 in new business directly attributable to CIENCE's outbound efforts, with an additional $150,000 in pipeline revenue in progress: totaling roughly $200,000 in a few months of engagement. The client noted that CIENCE's work had effectively paid for itself.
How many appointments did Travel Tripper book through CIENCE each month?
CIENCE set approximately 15 high-value appointments per month for Travel Tripper on average, including demo requests and inbound leads generated through the demo form. CIENCE also researched around 500 marketing-qualified contacts per month to fuel the outbound pipeline.
What services did CIENCE provide to Travel Tripper beyond appointment setting?
CIENCE handled prospect research, contact data enrichment, email and phone outreach, drip nurture campaign management, trade show follow-up, CRM data cleansing for Salesforce, sales funnel reporting, KPI tracking, and internal scheduling. CIENCE also supported Travel Tripper at 8 events over seven months, coordinating sales meetings at trade shows and conferences.
Why did Travel Tripper choose CIENCE for B2B lead generation?
Travel Tripper was a small organization that lacked the internal bandwidth to manage lead generation after migrating to Salesforce. After searching for the right partner, they selected CIENCE for its ability to build trust quickly as a remote vendor and its full-service outbound SDR capabilities, including research, outreach, and CRM support.
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